Chapter 9 Flashcards
What is the timeline of color forecast?
18 - 24 months in advance of the season to assist and inspire designers
What does hue means?
color
What does value mean?
lightness or darkness of color
What is saturation?
intensity of color, subdued (dull) or clear (bright)
How are tints created?
By adding white to a color
How are tones created?
amounts of gray
How are shades created?
amount of black
What refers to color cycles
periodic shifts in color preference in the popularity of colors
Where does the color usually first appear on?
Fashion, high end interiors, and consumer product market
What is the step to periodic swing?
high chroma , multicolored, subdued, earth tones, achromatic, back to high chroma
What did Everrett Brown identified a cycle?
7 years during the pendulum swings with warm and cool tones
What is seasonal continuity?
two seasonal palettes every fall which are autumn leaf colors and khaki / tan
What colors is nautical theme, red, white, and, blue with citrus or blooming flower scheme
Spring colors
What are the three categories consumers divide Cooper marketing group?
color forward, color prudent, and color loyal
what consumers are the first to try a new color but may shop for color ideas at dicounters and upscale department stores
Color forward
what consumers wait until a color has more wide spread acceptance before purchasing
Color prudent
What customer is safe with color and sticking with classic such as blue or gray
Customer loyal
Regional and environmental conditions play an important role in individuals preference?
relativist view
the Inuit have more words for white because it is predominant in their worldview?
relativist view
color transcends cultural and geographical boundaries are?
Universalist view
color preferences can arise form personal expiernces
relativist view
Do fabric trends emerge before or after?
before since reviewing fabrics is an initial stage
What helps coordinate the fabrics from many different mills in one location to be viewed short time span?
Trade shows and fairs
Who is in charge of fabric development and purchasing for big volume apparel manufactures who look for new sources and fabrics?
designers and merchandisers
Who looks for inspiration for their next collection?
designers
who looks for clues to the direction fashion move and will take in upcoming seasons?
forecasters and fashion press
What is a famous market for surface and textile design with retailers, catalogs, and manufactures ?
print source New York
what specializes in sourcing base fabrics and using contractors to dye, print, and finish ?
converters
What is the most comprehensive and influential trade show in Europe held in February and September ?
Premiere Vision Paris
