Chapter 4 Flashcards
What is the first trendsetting book to become a best seller from John Naisbitt in 1982?
Megatrend
What defines a new direction for society and a general shift in thinking that impacts countries, industries, and organizations
Mega trend by Naisbitt
In mega trends, data were gather by continually monitoring what?
6,000 local newspapers each month
What does Henrik Vejlgaard call himself?
pioneer of trend sociology
In the book Anatomy of Trend 2008. and Style Eruptions 2013, what does he define?
trendsetters first adopt a new innovative product
What group is the young, designers, artists, wealthy people, gay men
Trend setters
Vejlggard states that trends spread from trend followers, early/late mainstreamers, and conservatives by what?
trend setters
How long does it take for cosmetics trend process?
1-2 years
How long does it take for clothes trend process?
2-3 years
How long does it take for accessories trend process?
2-3 years
How long does it take for home design trend process?
5-7 years
How long does it take for sports equipment to trend process?
6-8 years
What book does Jonah Berger addresses why people talk about certain products and ideas nice than others to make online content go viral?
Contagious: Why Things Catch On (2013)
What does Berger share six principles of the diffusion trend ?
contagiousness
What are 6 principles of contagiousness?
social currency, triggers, emotion, public, practical value, stories
Trend initiators can bd segmented into four different categories PEST which are?
Political, economic, sociocultural, technological
Who is futurist and founder of marketing consulting firm Brain Reserve
Faith popcorn
How long does a trend take to work through the culture and reach all market levels?
10 years
What is 350 magazines, trade, journals, newspapers, and newsletters?
Scans
What is TOP television shows, first run movies, Broadway plays, best selling books and hit music?
Monitors
what is shop?
stores for new products
What are 4,000 consumers each year about 20 different product categories?
Interviews
In the book, Naisbitt identified 10 mega trends including what?
- information based economy
- high tech and high touch products
- global economy
- shift away from hierarchical structure to informal networks
- either or to a multiple option society
