Chapter 9

Question 1

Which of the following is an example of cyberharassment?

Answer 1

Someone keeps sending you instant messages after you have asked them to stop.

Question 2

Twitter enables an organization to share short text updates, images, links, polls, and videos.

Answer 2

True

Question 3

What steps does Facebook plan to take in order to identify and prevent the posting of inappropriate images in Facebook, Messenger, and Instagram?

Answer 3

employ artificial intelligence

Question 4

Organic media marketing involves the use of social networks to communicate and promote the benefits of products and services.

Answer 4

False

Question 5

A social networking platform creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.

Answer 5

True

Question 6

Cyberstalking differs from cyberharassment in that it is aimed at tormenting an individual but does not involve a credible threat of physical harm.

Answer 6

False

Question 7

What percent of private employers surveyed say that they have dismissed employees because of something they posted on social media?

Answer 7

18 percent

Question 8

To avoid legal issues and set clear guidelines and expectations for employees, employers should put which of the following in place?

Answer 8

social media policy

Question 9

Social shopping Web sites earn money solely by sharing with retailers data about their members’ likes and dislikes.

Answer 9

False

Question 10

A majority of social shopping platforms generate revenue through which of the following?

Answer 10

retailer advertising

Question 11

Which federal law protects children against online stalking by making it a federal crime to communicate with any person with the intent to solicit or entice a child into unlawful sexual activity?

Answer 11

18 USC 2425

Question 12

For a sex offender who is at Tier 2 of the Adam Walsh Act, how long do they need to remain registered.

Answer 12

25 years

Question 13

Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long as the company is not violating which kind of laws?

Answer 13

discrimination

Question 14

MySpace is the most popular social network destination worldwide.

Answer 14

False

Question 15

An advantage of social network advertising over traditional advertising media is:

Answer 15

ads can be targeted to reach people with the desired demographic characteristics

Question 16

Different types of social media are blogs, discussion forums, media-sharing networks, wikis, social bookmarking tools, social messaging apps, and social networking, news, and shopping platforms.

Answer 16

True

Question 17

Which social media platform provides filters that alter the user’s face by smoothing and whitening skin, changing eye shape, nose size, and jaw profile?

Answer 17

Snapchat

Question 18

Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users represented online.

Answer 18

False

Question 19

Which of the following typically involves the use of social networks to communicate and promote the benefits of products and services?

Answer 19

Social media marketing

Question 20

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

Answer 20

False