Chapter 9

Question 1

What is informational influence?

Answer 1

When we conform to others because we believe they have accurate information
-leads to private acceptance
- actually changes your attitudes

Question 2

Normative influence

Answer 2

When we conform to others because we want them to like and accept us
- leads go temporary public compliance

Question 3

Sherifs auto kinetic effect experiment

Answer 3

Aims of demonstrating that people conform to group norms when they are put in an ambiguous situation

Question 4

Asch’s Line

Answer 4

When participants were alone, they got the answer 100% right
-when they were with others, they got it wrong 1/3 of the time

Question 5

What were the participants feelings in the milgram study? How did proximity effect obedience?

Answer 5

Participants felt less confusion and stress because their actions seemed justified when experimenters took responsibility
-the closer the teachers were to students, the less likely they were to give maximum shock

Question 6

Negative state relief hypothesis

Answer 6

Negative moods increase compliance because doing something for someone else helps to make you feel better