Chapter 9 Flashcards
types of consumer products
CUSS
Convenience goods
Unsought goods
Shopping goods
Specialty goods
Homogeneous vs heterogeneous
Homo : similar, lowest priced brand
Hetero : different, prices features vary
Convenience products
inexpensive
little effort
impulse goods
Shopping products
comparison shopping
time and effort in shopping
Specialty products
search for extensively
unique characteristics
Unsought products
unknown to customer
new products
Planned obselescence
planning products expiry date so that customer will need to replace and buy a new one
Repositioning
changing customers perceptions
product line extensions
adding more options to the line
product line contraction
reducing the number in the line
Brand includes
name term symbol design combination
branding strategies
generic products vs branded
Manufacturers brand vs private
individual vs family
cobranding
Trade marks
right to use a brand or part of a brand
Packaging
containing and protecting
promoting
facilitating storage, recycle
2 types of labelling
persuasive labeling
informational labeling
