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Marketing > Chapter 13 > Flashcards

Chapter 13 Flashcards

1
Q

Marketing channel

A

Interdependent organizations that ease the transfer of ownerships

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2
Q

Channel members

A

intermediaries that can negotiate buy and sell

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3
Q

Supply chain

A

Chain of businesses that perform marketing channel functions

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4
Q

Help of intermediaries

A

Contract efficiency
Overcoming discrepancies
Specialization and division

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5
Q

Discrepancies

A

QUANTITY
ASSORTMENT
TEMPORAL
SPATIAL

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6
Q

Taking title

A

owning merchandise and controlling the terms of the sale

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7
Q

3 types of intermediaries

A

PRODUCT
BUYER
MARKET

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8
Q

LADDER OF INTERMEDIARIES

A 
Manufacturers 
Agents/brokers
wholesalers
retailers
consumers
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9
Q

Industrial ladder

A

Manufacturers
agents
industrial distribution

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10
Q

Multiple channels

A

more than one

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11
Q

nontraditional channel

A

internet
infomercial
mailorders

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12
Q

Strategic channel

A

agreements between firms to use manufacturers established channels

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13
Q

Product factors

A

PLC
Delicacy
Complexity

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14
Q

Direct channel

A

more control
customer support
more resources

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15
Q

Intensive vs exclusive vs selective

A

covers maximum market
one or a few dealers in an area
a few in one area

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16
Q

Channel power

A

influence other channel members

17
Q

Channel control

A

purposely effects another members behaviour

18
Q

Channel leadership

A

Channel caption

19
Q

horizontal

A

manufacturer does dual distribution

channel members r on same level

20
Q

Vertical

A

diff levels in marketing channel

manufacturer and wholesaler

21
Q

pushing method

A

force wholesalers to promote which forces retailers to promote which forces consumers to buy

22
Q

Pull method

A

Customer is in demand and orders from retailer to get from wholesalers to get from manufacturers

Marketing (11 decks)

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