Chapter 9

Question 1

Value chain

Answer 1

The coordinated series of functional activities to transform inputs into outputs

Question 2

Functional activities of value chain

Answer 2

1- Product development function: the idea of the product, a plan, a prototype
2- Marketing function: understands customers’ needs and announce about the new product.
3- Materials management function: Getting and storing raw materials and component parts.
4- Production function: make/produce the product/service.
5- Sales function: offer products/services for sale to customers
6- Customer service function: feedback from customers to improve product/services.