Chapter 8 POWER Flashcards
How is obedience different from conformity?
Individuals follow directions given by single individual (vs. group), NOT engaged in the activity.
“could it be that Eichmann and his million accomplices in the holocaust were just following orders?”
Milgram 1974
Learner-Teacher Paradigm
result: >60% in all 3 conditions
82. 5% went to 150v .
Burger (2009): 70% men and women did not differ
What is social power?
People high in social power have relatively greater ability to influence others and control resources.
According to French & Ravens theory of power, what are the 6 forms of power?
a) Reward
b) coercive
c) legitimate
d) referent
e) expert
f) informational
What is reward power?
promise of positive, desirable incentives
relative
scarcity
monopoly
high status
What is coercive power?
threat of negative, undesirable consequences
last resort, feel powerless
What is legitimate power?
right to require the requested behaviour
act ethically and respect followers
high loyalty from followers
What is referent power?
relationship based (Respect, attraction)
ex. celebrities
What is expert power?
perceived knowledge, skills, and abilities
Perceived extraordinary or supernatural abilities
What is informational power?
capacity to reason, explain, inform
** Can be rumours or secrets.
This type of power is most temporary, based on knowledge for specific situations/ moment
Once info is given away, power is goen, unlike for other bases.
In Milgrams studies: which forms of power were most relevant in driving obedience?
Whether the experimenter was high or low:
Blass (2000) had participants rate video clips of experimenter
Ranked as high on expert, legitimate, coercive, and informational
Lower on reward power, and lowest on referent power
people influence each other through a variety of ______ tactics or _________ techniques
power tactics
compliance techniques
What are compliance techniques?
getting you to say yes, when you want to say no
What are 3 types of compliance techniques?
a) norm of reciprocity
b) door in the face
c) foot in the door