Chapter 8 - Online Search, Alerts, and Beyond Flashcards

1
Q

most agents meet with prospective homebuyers

A

after the buyers have done extensive research online

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2
Q

businesses that have physical, rather than virtual or online, presences are referred to as

A

brick and mortar

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3
Q

the majority of the people in the US

A

have smartphones, have access to the internet, and utilize some sort of social media

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4
Q

MLS data is updated every

A

15 minutes

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5
Q

which of the following Real Estate websites is not open to the public

A

multiple listing service

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6
Q

the entire process of communicating the benefit of your real estate service to your customers is best described as

A

real estate marketing

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7
Q

the ability to select and cultivate a subgroup of people to whom you directly promote your services in a way strategically designed to satisfy their specific needs and preferences is best described as

A

Target or Niche marketing

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8
Q

the people in your target market are collectively referred to as your

A

sphere of influence

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9
Q

paid promotion used to help persuade a buyer or seller to talk to you is best described as

A

advertising

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10
Q

unpaid communication in relationships with various public audiences is best described as

A

public relations

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11
Q

a software application that runs in a smartphone, tablet, or other portable device is called

A

a mobile application

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12
Q

the process of getting a listings information displayed on numerous other websites around the internet is called

A

a listing syndication

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13
Q

which is by far the most often visited social networking site on the internet

A

Facebook

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14
Q

a type of bar code that consists of Square dots arranged in a square grid on a white background which can be read by an Imaging device and processed is called a

A

Quick Response Code (QR code)

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15
Q

a Red Flag Warning of a potential rental fraud is

A

and advertise rental rate low for the area, a requirement that Advance payment of rent and deposits be made via cash or wire transfer, the unwillingness of the prospective landlord or agent to meet in person

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16
Q

the study and prediction of things people do as they age is called

A

demographics

17
Q

what is the segment of the u.s. population born between 1982 and 2004 referred to as

A

millennials

18
Q

which segment of the u.s. population is predicted to eventually make up 50% of the workforce

A

millennials

19
Q

according to the US Census Bureau, at what is the average Peak age that people will purchase a starter house

A

early 30s

20
Q

if marketing starter homes, which marketing tools are more likely to be most effective

A

social media