Chapter 2 - Marketing and Advertising for Buyers & Sellers Flashcards
the lifeblood of all real estate offices is
new listings
the website realtor.com is associated with
the National Association of Realtors
the biggest complaint by sellers and buyers is
a lack of communication with agents
open houses are
an opportunity to find potential buyers and sellers, a listing and selling tool
a good source for finding properties for sale by owners are
Craigslist, newspaper ads, and bulletin boards
informative analytical tool that logs and daily calls that specifically gives you a daily and historical review of how your brokerage is advertising in the important colored date is
the traffic sheet/ad call log book
advertising is most effective for selling
a company
classified newspaper ads are mostly designed for
resale and rental properties
the main purpose of display advertising is to
keep your firm’s name before the public, attract sellers to list with the company
the general purpose of advertising is
to meet clients, bring the clients into the office, build rapport with the clients
writing an effective ad involves the time-tested method of
AIDA
how much does the average real estate agent spend per year on technology
between 500 and $1,000
advertising of real estate credit is under the jurisdiction of the
Consumer Finance Protection Bureau
the truth in Lending Act, or Regulation Z, is enforced by the
Consumer Finance Protection Bureau
if any financing term is mentioned in an ad, it must also mention
the APR, and all other financing terms
