Chapter 8: Marketing

Question 1

Answer 1

Question 2

attribute (v)

Answer 2

/əˈtrɪbjuːt/ 1. attribute something to something to say or believe that something is the result of a particular thing She attributes her success to hard work and a little luck. The power failure was attributed to the recent storms and high winds. 2. attribute something to somebody to say or believe that somebody is responsible for doing something, especially for saying, writing or painting something This play is usually attributed to Shakespeare. a quote that has often been falsely attributed to George Patton

Question 3

concentrate (v)

Answer 3

(intran) 1. to keep or direct one’s thoughts, attention, or efforts. It’s hard to concentrate on writing a letter with the TV on. 2. To come toward or meet in a common center. The migrating geese concentrate at ponds and streams. (tran) 1. To draw or gather toward one place of point, focus: For centuries the population of Europe has been concentrated in large cities. 2. To make (a solution or mixture) stronger. Something that has been concentrated. Orange juice concentrate.

Question 4

concentration (n)

Answer 4

1. (U) the act of concentrating; giving close undivided attention The secret of doing your work in less time is complete concentration. 2. (C) a close gathering or dense grouping: Lights shone brightly from the concentration of houses in the new development. 3. (C) The amount of a particular substance in a given amount of a mixture: the concentration of salt in seawater.

Question 5

Answer 5

1. emerging 2. apparently 3. globally 4. concentrate 5. imply 6. communicates 7. statistics 8. removed 9. specifically 10. imposed

Question 6

exercise attraction therapy education

Answer 6

physical

Question 7

business warming population travel

Answer 7

global

Question 8

event hype attention coverage

Answer 8

media (media hype: Sự quảng cáo thổi phồng, sự cường điệu, Quảng cáo thổi phồng, cường điệu, chiến dịch quảng cáo rùm beng, phóng đại, quảng cáo rầm rộ, …)

Question 9

statistical

Answer 9

analysis data information evidence

Question 10

ethical

Answer 10

behavior standards conduct values

Question 11

medicine politics issues memo

Answer 11

internal

Question 12

technological

Answer 12

problems solutions innovations progress

Question 13

principal

Answer 13

reason character method idea

Question 14

instant

Answer 14

coffee success response access

Question 15

adult

Answer 15

population language theme education

Question 16

-ology

Answer 16

the study of

Question 17

Answer 17

1. meteorology 2. archaeology 3. psychology 4. geology 5. cardiology 6. bacteriology 7. biology 8. pharmacology 9. technology 10. anthropology

Question 18

Answer 18

1. population 2. memo 3. standard 4. character 5. therapy 6. technological 7. success 8. statistical 9. media 10. theme

Question 19

archaeology criminology anthropology

Answer 19

archaeology (primarily related to building, not people)

Question 20

neurologist zoologist ornithologist

Answer 20

neurologist (not related to animals) ornithologist: nha nghien cuu chim

Question 21

meteorology theology climatology

Answer 21

theology (not related to weather) meteorology: khi tuong hoc /ˌmiːtiəˈrɒlədʒi/ /θiˈɒlədʒi/: theology: thần học the study of religion and beliefs

Question 22

cardiologist neurologist geologist

Answer 22

geologist (not related to sicknesses in pp)