Chapter 8 book Mega events Flashcards
1
Q
A
revenue streams from mega events
2
Q
A
IOC and FIFA control most incoming revenue
3
Q
A
reasons for unrealistic estimates of revenue
4
Q
- infrastructure improvements
- advertisisng for city
- improved growth
A
long run benefits of hosting
5
Q
The IOC is the only organization that can give out the rights to host olympics
A
all or nothing demand curve
6
Q
a theory that states the auction winner is the person who overestimates value the most
A
winners curse
