Chapter 8

Question 1

Is a release of a movie the evening before the official opening

Answer 1

Preview

Question 2

Pre-evening showings generally have less audience and lower-priced tickets

Answer 2

Matinees

Question 3

Generally those costing less than 250,000

Answer 3

Low budget movies

Question 4

Advertising through social media and the advertisement spreads like a virus. Movie trailers can spread

Answer 4

Viral marketing

Question 5

A written agreement that contains voluntary technical standards

Answer 5

MOU

Question 6

Groups of television networks, production studios, and related entertainment firms that produce shows I house for their group

Answer 6

Broadcast Webs

Question 7

This kind of business structure, in which one company controls several different areas of the same industry

Answer 7

Vertical integration

Question 8

Movies shown in theaters and on video include advertisement for other movies and for related merchandise

Answer 8

Trailers

Question 9

What was the Blair Witch project promotional strategy?

Answer 9

Bio marketing use the Internet to promote

Question 10

To help stimulate related merchandise sales in music video specialty stores such as blockbuster

Answer 10

Point of purchase

Question 11

You can get tickets before they go on sale must be apart of a group

Answer 11

Pre-sales

Question 12

Oscars

Answer 12

Movies

Question 13

Grammy

Answer 13

Music

Question 14

Emmy

Answer 14

TV

Question 15

Tony’s

Answer 15

Broadway

Question 16

First ever free music downloaded?

Answer 16

Napster

Question 17

Skill needed to be in entertainment field?

Answer 17

Creative, good judgement, flexible, decisiveness

Question 18

A movie that is put in over 2000 movie theaters

Answer 18

Wide release