Chapter 2 Flashcards
NCAA
National collegiate athletic association
NCAA guidelines
It obtains accreditation by the recognized accrediting agency of its region, It offers at least four intercollegiate sports for men and women, it complies with all NCAA rules, cooperates with the NCAA enforcement program and accepts penalties imposed by the program.
Who decides college team rankings and how?
The people involved in the AP-associated press, look at the records, strength of schedule, players in the team, and their ability
The four BCS Bowls paid each participation team 13.5 million dollars in 2003. Why do these teams get so much money?
There is so much advertising
A group of individuals within a larger market that share one or more characteristics
Marketing segment
The dividing of a market into physical locations, such as eastern, northern, southern, western regions of the United States or the urban and rural areas a state.
Geographic segmentation
Focus on information that can be measured, such as income, profession, gender, and education.
Demographic segmentation
Focus on characteristics that cannot be measured, such as attitudes and lifestyle choices
Psychographic segmentation
Reflects what products you use, how often, and why. Use this information to encourage you to use your preferred products more often or to try new, similar, or competing products
Product usage
The value people believe they receive from the product or service
Benefits derived
Why have women’s college sports grown so rapidly?
More opportunities for girls to play college sports, sports in our culture have dramatically increased
The right to reproduce a teams logo
License
A group of college athletic teams with in the same region
Conference
Someone who does not get paid, but plays for enjoyment.
Amateur athlete
The governing body of most college and university athletic programs. It creates and enforces guidelines and rules that schools must follow in order to remain in good standing
NCAA
