Chapter 8 Flashcards
Writing Routine and Positive Messages
Steps for Writing Routine Requests
(1) State Your Requests Up front; (2) Explain and justify; (3) Request specific action
State Your Request Steps
Write and be polite; using the direct approach, be specific and precise
Explain and Justify your approach
justify the request, explain any benefits, ask the most important questions first
Request Specific Action
Make it easy to comply, Express Gratitude, Clarify state any important deadlines
Steps for Making CLaims and Requesting Adjustments
Open with straightforward statement, provide specific detail, present facts honestly/clear, summarize action in closing
Writing Routine Replies & Positive Messages Steps
(A) Start with the Main Idea; (B) Provide Necessary Details and Explanation; (C) End with Courteous Close
WRITING REPLIES: Step 1- Start with the Main Idea
be clear/concise, identify the single most important message before you start writing
WRITING REPLIES: Step 2- Provide necessary details and explanations
explain your point completely to eliminate any confusion, maintain a supportive tone, talk favorably
WRITING REPLIES: Step 3- End with a courteous close
let readers know that you have personal well-being in mind, tell readers how to proceed with further action
Crisis Management Plan
outlines communication steps both inside and outside the organization
Answering Requests for Info & Action Steps
1) respond to the inquiry and answer all questions; 2) leave your reader with a good impression of you and your firm; 3) encourage the future sale
Steps to Granting Claims and Adjustments
(A) Responding when your company is at fault; (B) Responding when the customer is at fault; (C) Respond when a third party is at fault
How to Respond when your company is at fault:
For serious situations- company’s crisis management plan, acknowledging receipt of the claim or compliant, sympathize, take steps to repair the cust. relationship.
Responding when the customer is at fault:
Weigh cost of complying with request, use body of message to inform and educate, close with an appreciation of the customer’s business
Responding with a 3rd part is at fault:
Evaluate the situation and rview your company’s policies, Avoid placing blame, let the customer know what will happen to resolve the situation