Chapter 7

Question 1

When to use printed media instead of online media?

Answer 1

Want to make a formal impression, when you are legally required, when you want to stand out, when you need a permanent record

Question 2

Teasers

Answer 2

withhold key pieces of ion as a way to pull readers or listeners into a story or other document

Question 3

Status Updates

Answer 3

provide announcements

Question 4

Pros for Creating Content for Online Media

Answer 4

(1) Its a conversation; (2) Write informally; (3) Create concise informative headlines; (4) Get involved and stay involved; (5) Refrain from blatant promotions; (6) Be transparent; (7) Think before your post!

Question 5

Sentiment Analysis

Answer 5

research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public pinion and identify influential opinion makers

Question 6

Ex. of Business Communication Uses of Social Networking

Answer 6

Gathering Market Intelligence, Recruiting new employees, sharing product info, Fostering Brand Communities

Question 7

Brand Communities

Answer 7

groups of people united by their interest in and ownership or use of particular products

Question 8

Strategies for Business Communication

Answer 8

Choose the best compositional mode for each message, join existing conversations, anchor your online present in your hub, facility community building, restrict conventional promotional effects, maintain consistent personality, Manage conversational threads

Question 9

“Your Hub”

Answer 9

a web presence that you own and control, a conventional website/blog/ online community

Question 10

Steps for Creating Effective Email Messages

Answer 10

(A) Planning; (B) Writing; (C) Completing Email Messages

Question 11

(A) Planning Email Messages

Answer 11

Make sure every email is necessary, don’t cc/bcc unnecessarily, follow chain of command

Question 12

(B) Writing Email Messages

Answer 12

Pay attention to your style and quality, make subject lines informative, use few words

Question 13

(C) Completing email messages

Answer 13

double check recipients, revise and proofread, check layout, don’t mark as “Urgent”

Question 14

3 Successful Steps for IM

Answer 14

Planning (keep the conversation in mind); Wringing (maintain good etiquette), Completing IM (Revise before sending)

Question 15

Using IM Productively

Answer 15

Pay attention to security, treat formally, protect your own productivity

Question 16

Good Business Bloggers pay close attention to:

Answer 16

Communicating w/ personal style and authentic voice, delivering new information, choosing topics of peak interest, encouraging audiences to join the convo

Question 17

Blogging for Business

Answer 17

Use blog for continued stream of info, Identify audience/scope/purpose, Consistency

Question 18

Planning and Producing Business Podcasts

Answer 18

Consider podcasting whenever you can, identify your theme/purpose, pay attention to reviews, decide upon improve/written talk, remember the factors of editing oral communication