chapter 8 Flashcards
push poll
- :Telephone survey designed to influence respondents attitudes and opinion for political purposes
- Rather than gathering info they influence a respondents attitude and opinion
Respondents
: a person who provides data for analysis by responding to a survey questionnaire
- Questionnaire
o : an instrument specifically designed to elicit information to measure the variables under consideration
Questions Vs Statements
- Question
o : interrogative sentence that asks for information or clarification - Statements
o : declarative sentence that provides an opinion or observation - ## Have both in questionnaire
Open ended vs Closed Ended questions
- Open ended questions
o : where respondent has to give their own answer to the question
o Ex: what is the most important issue facing Canada today - Closed ended questions
o : asked to select an answer from among a list provided by the researcher
o Raises misunderstanding and researcher bias
o Can be transferred directly into computer format
o Need to be a clear structuring of the response
construction of closed ended questions
Guided by 2 requirements
Response categories should be exhaustive
• Should include all possible responses that might be expected
o Can do by giving other category
Response categories must be mutually exclusive
• Respondent should not feel compelled to select more than one
• Tell respondent to choose the best answer
requirements for a question
should be clear
avoid double barrelled questions
respondents must be willing to answer and are competent
Question should be relevant
short questions are best
avoid negative questions
Avoid biased items and terms
Double-barrelled questions
- Question that have a single answer but multiple parts
questionnaire construction
format
- bad layout bad responses
contingency questions
matrix questions
- several question that have the same answer categories
order
questionnaire instructions
pretesting questionnaire
3 types of questionnaire
- ## self-administered questionnaires
- surveys
- telephone surveys
self administer questionnaires
- Self-administered questionnaires
o Respondent complete the questionnaire themselves - Mostly done online now
Online surveys - Use the internet and the world wide web
- Issue
o Representativeness
Will the people being surveyed be a meaningful population
o Poor and elderly underrepresented - Practices for an effective online survey
o Clear and compelling reason to participate
o Use simple direct language
o Restrict length to under 20
o Use good design and colour to help respondent
o Use radio buttons and drop down boxed to reduce errors
o Take full advantage of skip pattern programming
Response rates - Almost never happens everyone returns questionnaire
- If high repones rate than less chance of significant response bias than in low rate
- Online surveys have similar response rates to mail survey
interview surveys
- Person sent to ask questions orally and record answers
- Used to use paper to record answers
o CAPI
computer assisted personal interviewing
Question are provided on a computer device and responses are entered into it by the interviewer
o CASI
computer assisted self-interviewing
No interviewer, reads or listens to question on device and types answer into device
o CAWI
computer assisted web interviewing
Form of CASI where person being interviewed read and fills out the interview online
