Chapter 8

Question 1

Privatization

Answer 1

process by which a piece of property or business goes from being owned by the government to being privately owned

Question 2

Monopoly

Answer 2

a market structure characterized by a single seller, selling a unique product in the market

Question 3

Commercialization

Answer 3

the process of running or managing something solely for financial gain

Question 4

Marketization

Answer 4

the exposure of an industry or service to market forces

Question 5

Economic Principles of Media Structure

Answer 5

The business model which consists of ideation, creation, production, packaging, promotion, and marketing, distributing, and consumption can also be applied to media economics
- market for media is also influenced by consumer engagement

Question 6

Free Competition

Answer 6

a mechanism which does not allow anyone to take advantage of ownership in any negative way. Competition also allows different opinions to be available

Question 7

Mass Media Governance

Answer 7

rules that aim to organize media systems and serve the purpose of support and control

Question 8

Purposes and Forms of Governance

Answer 8

protection, individual rights, needs of media industry, promotion of values and freedom, innovation, technical and infrastructural standards, international obligations, accountability

Question 9

Phases of communication on Policy

Answer 9

Phase 1: Emerging communication industry policy
Phase 2: public service
Phase 3: digitalization