Chapter 3 Flashcards
1
Q
Concept of Mass
A
composed of a large aggregate of people, mainly negative perception
2
Q
The Mass Communication Process
A
- large scale distribution and reception of content
- one direction flow
3
Q
Hypodermic Needle Theory
A
the media injects its messages straight into the passive audience
4
Q
Hegemonic
A
process of domination in which one set of ideas subverts or co-opts another
5
Q
Themes on communication and society
A
theme I: power and inequality
theme II: social integration and identity
theme III: social change and development
theme IV: space and time
6
Q
Functionalism
A
media is an institution of society, they perform the necessary tasks of order, control, and cohesion
