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UBC Real Estate Trading Services Licensing Course > Chapter 7.4: Technology > Flashcards

Chapter 7.4: Technology Flashcards

1
Q

One challenge with a mobile office environment is that is affects the ____________________ within a brokerage

A

Sense of community

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2
Q

One challenge with a mobile office environment licensees may feel more ____________ or ____________ removed from the brokerage

A

Distant or physically

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3
Q

One challenge with a mobile office environment is a lack of colleagues __________________________, collaborations, and partnerships

A

Learning from one another

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4
Q

________________: when desks are assigned to workers as needed, rather then assigning a permanent desk to each worker

A

Hot desking

Aka temp desk

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5
Q

One benefit of a mobile office environment is __________________

A

Higher performance

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6
Q

One benefit of a mobile office environment is that you can accomplish ___________ and work more _______________

A

More

Efficiently

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7
Q

One benefit of a mobile office environment is that less time is wasted in ____________

A

Commuting

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8
Q

One benefit of a mobile office environment is that is allows better _________ to clients and generates ____________________

A

Service

Higher revenue

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9
Q

_______________: the applications (programs) that the computer runs to enable the user to accomplish task

A

Software

Example: excel, PowerPoint, word

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10
Q

____________________: a site that pulls together information on real estate related topics with a focus on real estate listings

A

Multiple listing service (MLS)

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11
Q

Who manages the MLS?

A

Real estate boards

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12
Q

The MLS is a data base that provides a ___________________ of real estate listings and a history of sales in a ______________

A

Current inventory

Geographic area

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13
Q

Functions of the MLS include:

A
  • listing searches
  • producing automated hot sheets
  • generating Comparative Market Analysis (CMA)
  • manage the listing information
  • tracks, plans, and managed business tasks
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14
Q

Feature of the MLS include

A 
Direct messaging 
Data sharing 
Group chatting 
Online white boards 
Screen sharing
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15
Q

________________: electronically generate the most common forms and contracts used in real estate transactions

A

Forms software

Such as docusign

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16
Q

________________: accounting software packages

A

Budget tracking and accounting

QuickBooks, Wave, Zoho Books

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17
Q

__________________: emails, schedule activities, automatic reminders, organize and keep track of client information

A

Personal Information Management (PIM)

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18
Q

____________________: data application that manages the users contacts, controlling and organizing client information

A

Customer relationship management (CRM)

CRM > PIM

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19
Q

___________________: a mapping system that provides several layers of data and information, beyond what a traditional map can offer

A

Geographic Information System (GIS)

Such as additional filters such as 2 bedrooms, 2 baths

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20
Q

When it comes to photo editing and marketing, what can you edit?

A

Garbage cans

Car parked in driveway

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21
Q

When it comes to photo editing, what CANNOT you edit?

A

Removing nearby power lines

Changing any physical characteristics of a property

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22
Q

The 3 compatibility issues

A
  • compatibility across operating systems
  • compatibility with mobile devices 
  • compatibility with other programs
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23
Q

__________________: build and maintain relationships with clients

Such as zoom or FaceTime

A

Video conferencing platforms

Must offer unique ID’s and passwords to protect clients privacy

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24
Q

___________________: can collect data from prospective clients, answers frequently asked questions, integrates with websites and other services

A

Chatbots

A benefit: can operate 24/7

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25
Q

Drones are classified as _______

A

UAV - unmanned aerial vehicles

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26
Q

A _______________________ is required to fly a drone weighing over 25 kilograms

A

Special flights operations certificate

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27
Q

_________: unique way to capture the visuals of a property

  • extremely expensive way of capturing aerial photos and videos
  • licensee must comply with Transport Canada rules and privacy laws
A

Drones

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28
Q

____________: capable of recording high quality videos

  • automatic settings that can be easily used by any amateurs
  • excellent quality photos are produced
A

DSLR cameras

29
Q

____________: an interactive way to preview a property prior to actually visiting

  • captures rooms that are difficult to photograph
  • provides a clearer look at a property’s layout
  • provides a tour of a neighbourhood or a larger acreage with multiple buildings
A

360 camera

30
Q

____________ attract potential clients looking for a representative

A

Websites

31
Q

Websites share ____________

A

Market information

32
Q

Websites are used to promote ____________

A

Clients listings

33
Q

Websites are used to communicate ______________ and _________

A

Credentials and experience

34
Q

Websites allow the licensee to present and is available ___________ any location

A

24 / 7

35
Q

__________________: the licensees ________________ must be easy to locate on the website

A

Contact information x2

36
Q

What’s the 1 advantage to developing your own website

A

Significantly less expensive

37
Q

Disadvantages to _________ are:

  • amateur looking websites can negatively influence the licensees image
  • unprofessional looking ________ can instantly turn potential clients away
  • it is very time consuming
A

Websites X2

38
Q

________________: the name used to direct internet traffic to a company website

A

Domain!

kaleblakely.com

39
Q

Building a websites content

Introduction

A

Short biography provides the opportunity to share information

40
Q

Building a websites content

Testimonials

A

Provide evidence of success by including testimonials form satisfied past clients

41
Q

Building the websites content

Local expertise

A

Share information pertaining to the licensees area of expertise, geographical area they are located or a type of property that they specialize in

42
Q

Building the websites content

Current listings

A

Market current listing to gain additional exposure. A licensee personal business website will likely have additional information that does not fit on an MLS

43
Q

Building a website content

Sales and accomplishments

A

Showcasing successful property sales will provide concrete evidence of the real estate experience

44
Q

____________: discussion or informational website that is regularly updated with posts sharing options, news, links, or other types of content

A

Blogs

45
Q

Is it not required that the licensee includes the name of their brokerage in each ____________

A

Blog post

46
Q

Positives of a blog include:
- provides an excellent venue for sharing important and relevant content with visitors
- attracts new visitors to the website, increasing the representative online exposure
-regularly updated blogs provide incentive for readers to return
-used a method of communicating interesting information to existing and potential clients
- focus on real estate related information, such as market news, home maintenance tips
-

A

Read all this bitch!!

Blogs!!

47
Q

Negative of blog posts

A

Time consisting

48
Q

____________________: a platform that allows for the sharing of audio content. Licensees can record and broadcast their thoughts, interviews with guests, and insights into industry news

A

Podcasts podcasting

49
Q

___________: measurements, collection, analysis, and reporting of data pertaining to how visitors are using a website

A

Web analytics

50
Q

___________________: the process that affects how easily a website can be found ORGANICALLY (no money) on search engines

A

Search engine optimization (SEO)

51
Q

________________: an effective way to communicate with a network, or with one or more segments within a network, all at once

A

Email marketing

Just think of mail blasts to 4000 people

52
Q

_________________

  • highlights the property’s attributes
  • includes a photograph or two of the property
  • provide a link to a website with additional info
A

Email advertisement

53
Q

SMS stands for?

A

Short messaging services

54
Q

__________________

  • limited to short text messages only
  • does not support images, video, or other popular communication media
  • text only lol
A

Short messaging services (SMS)

55
Q

_______________ must provide an option to unsubscribe

A

Mailing list

56
Q

______________: the sender must always obtain consent before adding a client to a _____________

A

Mailing list X2

57
Q

For mailing list, you must ______________________ if they ask

A

remove the client immediately

58
Q

A _______ should provide compelling content

A

Newsletter

Such as market news or local events

59
Q

A newsletter shouldn’t be more frequently than ____________

A

Once a week

60
Q

For _________________, use a friendly but professional tone and keep messages relatively succinct to keep readers engaged

File sizes should be kept _____________ so that receiving messages is not difficult

Respect the _____________ of recipients. Never include a persons email address in a message for others to read. Instead use the BBC

Provide an option for subscribers to _____________ of receiving future newsletters

A

Newsletters

Small

Privacy

Opt-out

61
Q

_______________________ addresses the use of commercial electronic messages that are sent for the purposes of encouraging participation in a commercial activity

A

Canadas anti-spam legislation

62
Q

____________________________:
Every CEM must:
1) be sent with the recipients express or implied consent to receive such messages

2) include clear identification and contact information
3) provide a no cost unsubscribe mechanism (within 10 days max!)
4) must identify the sender, the company

A

Commercial electronic message (CEM)

63
Q

____________________:

  • mass distributed and unsolicited email
  • become a large and growing problem for email users
  • clogs up email accounts and is often difficult to discern from other, legitimate email messages
A

Spam (junk mail)

64
Q

The maximum administrative penalty for contraventions of the Canada anti-spamming legislation is:

A

$1m for an individual

$10m for any other legal entity, including a business

65
Q

______________: virtual communities and networks that allow participants to communicate, interact, create, share, and exchange information and ideas

A

Social media

66
Q

Ideally for ___________, you want to maintain separate accounts for personal and professional use

A

Social media

67
Q

With social media, you want to maintain a friendly but professional tone
Ensure ______________ as it’s important

A

human touch,

68
Q

Other aspects of ______________ is to interact with other users and respond to questions and comments

A

UBC Real Estate Trading Services Licensing Course (24 decks)

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