Chapter 7.4: Technology Flashcards
One challenge with a mobile office environment is that is affects the ____________________ within a brokerage
Sense of community
One challenge with a mobile office environment licensees may feel more ____________ or ____________ removed from the brokerage
Distant or physically
One challenge with a mobile office environment is a lack of colleagues __________________________, collaborations, and partnerships
Learning from one another
________________: when desks are assigned to workers as needed, rather then assigning a permanent desk to each worker
Hot desking
Aka temp desk
One benefit of a mobile office environment is __________________
Higher performance
One benefit of a mobile office environment is that you can accomplish ___________ and work more _______________
More
Efficiently
One benefit of a mobile office environment is that less time is wasted in ____________
Commuting
One benefit of a mobile office environment is that is allows better _________ to clients and generates ____________________
Service
Higher revenue
_______________: the applications (programs) that the computer runs to enable the user to accomplish task
Software
Example: excel, PowerPoint, word
____________________: a site that pulls together information on real estate related topics with a focus on real estate listings
Multiple listing service (MLS)
Who manages the MLS?
Real estate boards
The MLS is a data base that provides a ___________________ of real estate listings and a history of sales in a ______________
Current inventory
Geographic area
Functions of the MLS include:
- listing searches
- producing automated hot sheets
- generating Comparative Market Analysis (CMA)
- manage the listing information
- tracks, plans, and managed business tasks
Feature of the MLS include
Direct messaging Data sharing Group chatting Online white boards Screen sharing
________________: electronically generate the most common forms and contracts used in real estate transactions
Forms software
Such as docusign
________________: accounting software packages
Budget tracking and accounting
QuickBooks, Wave, Zoho Books
__________________: emails, schedule activities, automatic reminders, organize and keep track of client information
Personal Information Management (PIM)
____________________: data application that manages the users contacts, controlling and organizing client information
Customer relationship management (CRM)
CRM > PIM
___________________: a mapping system that provides several layers of data and information, beyond what a traditional map can offer
Geographic Information System (GIS)
Such as additional filters such as 2 bedrooms, 2 baths
When it comes to photo editing and marketing, what can you edit?
Garbage cans
Car parked in driveway
When it comes to photo editing, what CANNOT you edit?
Removing nearby power lines
Changing any physical characteristics of a property
The 3 compatibility issues
- compatibility across operating systems
- compatibility with mobile devices 
- compatibility with other programs
__________________: build and maintain relationships with clients
Such as zoom or FaceTime
Video conferencing platforms
Must offer unique ID’s and passwords to protect clients privacy
___________________: can collect data from prospective clients, answers frequently asked questions, integrates with websites and other services
Chatbots
A benefit: can operate 24/7
Drones are classified as _______
UAV - unmanned aerial vehicles
A _______________________ is required to fly a drone weighing over 25 kilograms
Special flights operations certificate
_________: unique way to capture the visuals of a property
- extremely expensive way of capturing aerial photos and videos
- licensee must comply with Transport Canada rules and privacy laws
Drones
____________: capable of recording high quality videos
- automatic settings that can be easily used by any amateurs
- excellent quality photos are produced
DSLR cameras
____________: an interactive way to preview a property prior to actually visiting
- captures rooms that are difficult to photograph
- provides a clearer look at a property’s layout
- provides a tour of a neighbourhood or a larger acreage with multiple buildings
360 camera
____________ attract potential clients looking for a representative
Websites
Websites share ____________
Market information
Websites are used to promote ____________
Clients listings
Websites are used to communicate ______________ and _________
Credentials and experience
Websites allow the licensee to present and is available ___________ any location
24 / 7
__________________: the licensees ________________ must be easy to locate on the website
Contact information x2
What’s the 1 advantage to developing your own website
Significantly less expensive
Disadvantages to _________ are:
- amateur looking websites can negatively influence the licensees image
- unprofessional looking ________ can instantly turn potential clients away
- it is very time consuming
Websites X2
________________: the name used to direct internet traffic to a company website
Domain!
kaleblakely.com
Building a websites content
Introduction
Short biography provides the opportunity to share information
Building a websites content
Testimonials
Provide evidence of success by including testimonials form satisfied past clients
Building the websites content
Local expertise
Share information pertaining to the licensees area of expertise, geographical area they are located or a type of property that they specialize in
Building the websites content
Current listings
Market current listing to gain additional exposure. A licensee personal business website will likely have additional information that does not fit on an MLS
Building a website content
Sales and accomplishments
Showcasing successful property sales will provide concrete evidence of the real estate experience
____________: discussion or informational website that is regularly updated with posts sharing options, news, links, or other types of content
Blogs
Is it not required that the licensee includes the name of their brokerage in each ____________
Blog post
Positives of a blog include:
- provides an excellent venue for sharing important and relevant content with visitors
- attracts new visitors to the website, increasing the representative online exposure
-regularly updated blogs provide incentive for readers to return
-used a method of communicating interesting information to existing and potential clients
- focus on real estate related information, such as market news, home maintenance tips
-
Read all this bitch!!
Blogs!!
Negative of blog posts
Time consisting
____________________: a platform that allows for the sharing of audio content. Licensees can record and broadcast their thoughts, interviews with guests, and insights into industry news
Podcasts podcasting
___________: measurements, collection, analysis, and reporting of data pertaining to how visitors are using a website
Web analytics
___________________: the process that affects how easily a website can be found ORGANICALLY (no money) on search engines
Search engine optimization (SEO)
________________: an effective way to communicate with a network, or with one or more segments within a network, all at once
Email marketing
Just think of mail blasts to 4000 people
_________________
- highlights the property’s attributes
- includes a photograph or two of the property
- provide a link to a website with additional info
Email advertisement
SMS stands for?
Short messaging services
__________________
- limited to short text messages only
- does not support images, video, or other popular communication media
- text only lol
Short messaging services (SMS)
_______________ must provide an option to unsubscribe
Mailing list
______________: the sender must always obtain consent before adding a client to a _____________
Mailing list X2
For mailing list, you must ______________________ if they ask
remove the client immediately
A _______ should provide compelling content
Newsletter
Such as market news or local events
A newsletter shouldn’t be more frequently than ____________
Once a week
For _________________, use a friendly but professional tone and keep messages relatively succinct to keep readers engaged
File sizes should be kept _____________ so that receiving messages is not difficult
Respect the _____________ of recipients. Never include a persons email address in a message for others to read. Instead use the BBC
Provide an option for subscribers to _____________ of receiving future newsletters
Newsletters
Small
Privacy
Opt-out
_______________________ addresses the use of commercial electronic messages that are sent for the purposes of encouraging participation in a commercial activity
Canadas anti-spam legislation
____________________________:
Every CEM must:
1) be sent with the recipients express or implied consent to receive such messages
2) include clear identification and contact information
3) provide a no cost unsubscribe mechanism (within 10 days max!)
4) must identify the sender, the company
Commercial electronic message (CEM)
____________________:
- mass distributed and unsolicited email
- become a large and growing problem for email users
- clogs up email accounts and is often difficult to discern from other, legitimate email messages
Spam (junk mail)
The maximum administrative penalty for contraventions of the Canada anti-spamming legislation is:
$1m for an individual
$10m for any other legal entity, including a business
______________: virtual communities and networks that allow participants to communicate, interact, create, share, and exchange information and ideas
Social media
Ideally for ___________, you want to maintain separate accounts for personal and professional use
Social media
With social media, you want to maintain a friendly but professional tone
Ensure ______________ as it’s important
human touch,
Other aspects of ______________ is to interact with other users and respond to questions and comments
