Chapter 7 - Product design and stakeholders needs (2) Other stakeholders Flashcards
What are the insurers primary interests
To remain profitable and maintain control of the risk-management process
What needs to be taken into account in product design and pricing?
CAN SUPRA
- COMPANY culture in product style and price
- ACCEPTABILITY of customer
- NEEDS of distributiors
- SYSTEMS and other internal constraints
- UNDERWRITING methodology
- PRICE competitiveness
- REGULATORY requirements
- ADEQUATE profitability
Customer acceptability, and how the product appears attractive
- The insurer has to design the health insurance product to meet customers’ needs and/or provide some element of customer gain
- To appear attractive, the product must be clear in:
– The benefits provided in terms of the claims triggers and cash values
– the amounts and variability of premiums
Special features will only be a good thing if the customer being targeted understands and appreciates them
Regulatory requirements
- Must be met regarding the way in which products may be designed
- Premiums may need to be filed with the regulators to prevent excessive charging
Needs of distributors
- Must involve sales and marketing team early in the design to give insight into customer needs in appropriate segments of the population and a view of what competition is doing in those fields
- The actuary may also be involved in sales training, explaining the main features of the new product, the needs that they address and the important messages to impart in the sales process.
Adequate profitability
- The profitability of a product will be a function of the amount sold and the profit margin per policy.
- The product must still be priced at a level that will attract customers
Company culture in product style and price
- The company may wish to ensure that the charging structure and benefits structure of a new policy is at least similar to any existing business
– There are benefits in terms of saving time and cost with such things as training admin and sales staff, printing marketing literature
Systems and other internal constraints
- The actuary must be aware of what existing systems can accommodate and what can be changed, at what cost and in what timescale
The key considerations are:
CLIENT C
- COMPUTER systems must record all processes of insurance
- any LAUNCH or redevelopment will require a reappraisal of priorities
- they must provide INFORMATION to enable profitability to be assessed
- the EXPENSES relating to the systems changes must be included in the product costing
- NEW products may require system’s reorganisation
- TIME must be allowed for development
- CONTINUING dialogue with a key systems decision maker will be important in the process
Limitations of admin systems
- It may limit either the benefits to be provided or the charging structure to be adopted
Why is data capture crucial for the management of a business, and how must the IT systems behave
- Is crucial in the management of the business:
– administration wise
– monitoring of own company experience
– the use of these data to re-price the products on a more relevant basis
The information technology must:
- Capture individual policies at inception
- Align these to claims information
- Combine the policy and claims data to monitor profitability
- Group by risk characteristics
- Be able to add external data as appropriate
- Be abe to model and project, including other aspects of company cashflow
Medical underwriting
- Medical underwriting may be the most important part of designing and pricing a product
Importance of underwriting
- It is more important for long-term policies with guaranteed premiums, benefits or terms, since in these cases, the insurer has no opportunity to revise any of the T&Cs of the policy
Claims underwriting
- It’s important that these are consistent with the underwriting criteria used to accept policyholders and important also that they are consistent with the data underpinning the pricing calculation
Reinsurance effect on product design
- It may affect the policy limits that should be included
- An inexperienced insurer may rely heavily on a reinsurer for local and/or product knowledge to help with contract construction, clauses, regulators, and pricing implications of each of these considerations
Financing requirements effects on product design as well as having guarantees
- Benefits and charges are to be designed to minimise financing requirements
- Guarantees may have a big influence on the level of reserves that have to be established at the outset and hence the financing requirment