Chapter 7, Entrepreneurial Flashcards
Entreprenurial life cycle
Start up - Many challenges and loans from the bank
Growth - Challenge is management, maybe bring in professional
Maturity - Challange is retaining entusiasm and generate new growth
Exit - Departure, release capital as reward for their input
Innovation
Push
Pull
Push - New knowledge created, listen to the engineers
Pull - Innovation and see importance of actual use, customers demand
Open innovation and closed innovation
Open - Import and export knowledge by an organisation in order to accelerate and enhance its innovation
Closed - Relies on the organizations internal resources
Diffusion
Process when the innovation spread among users
S curve, 4 likely decisions
Timing of tipping point - Demand for product low until tipping pointy
Timing of platesu - Alert manager to slow down demand
Extent of diffusion - Most innovations fail to displace previous generation products
Timing of tipping out - Demand suddenly collapses
First move advantage
When organisation is better then competitors as a result of being first to market with a new product
Stage of diffusion
- Innovators – Ready to grab whats new in the market
- Early adopter – They are quich to embrace new innovations before the majority of the market
- The chasm – between this where innovations struggle to gain widespread acceptance
- Early majority – Ready to buy when it is proven accepted
- Late majority – Wait for the price to drop
- Laggards – Last group to adopt an innovation
Pivoting
Making major changes