Chapter 7: E-Commerce Flashcards
Which is more broad E-business or E-commerce
E-business
buying and selling goods and services over the Internet
E-commerce
encompasses all the activities a company performs in buying and selling products and services using computers and
communication technologies
E-business
What did michael porter introduce in 1985?
Value Chain Concept
In Michael Porter’s Value Chain Model, what do you call the top four components?
Supporting Activities
What do you call the bottom four components in the value chain model?
Primary Activities
What are the supporting activities in the value chain model?
Human Resource Management, Organizational Infrastructure, Tech Development, Procurement
What does the margin represent in the value chain model?
The value added by the supporting the primary activities
Movement of
materials and parts
from suppliers and vendors to production or storage facilities; includes
tasks associated with receiving, storing, and disseminating incoming goods or
materials.
Inbound logistics
Processing raw materials into finished goods and services
Operations
Moving and storing products, from the end of the production line to end users or distribution centers
Outbound Logistics
Identifiying customer needs and generating sales
Marketing and sales
support customers after the sale
Service
when people check the internet and research about the product, but goes to the physical store for the final decision
Webrooming
when people check products in physical stores but buys online because it is cheaper to do so
Showrooming
How do businesses combat web and show rooming
Creating Omnichannels
What do you call companies that only have physical stores
Brick and mortar Companies
What do you call companies that utilize the advantages of both online and physical stores
Click and brick E commerce companies
Why is inventory needs reduced when using e-commerce?
Because e-commerce allows the business to disregard show or trial products in stores
What is the merchant model?
transfers the old retail model to e-commece using the internet
What is the brokerage model?
businesses that rely on commissions between transactions of users on their platform.
Examples: Ebay, online stock brokers
What other sources of revenue can a brokerage model utilize?
Advertisments, promotions that sellers pay
What is the advertising model?
extension of traditional advertising media such as radio and television. Earns money by charging companies for banner advertisments
What is the mixed model?
model that has multiple sources of revenue
What is infomediary model?
collects information on consumers and businesses and then sell this to marketing companies
What is the subscription model?
sell digital products or services to customers
Which is likely to be more successful pure-play companies or mortar and click companies
Mortar and click
What technologies were used in B2B transactions since before the surge of the internet?
Electronic Data Interchange, Extranets, and Electronic Fund transfers
What do you call applications that the government uses?
E-government
What type of e-gov is e training included in?
Governent to Employee
E Commerce Activities that takes place in the business intranet
Organization or Intrabusiness E Commerce
What are the steps in the B2C E-Commerce Cycle
- Information Sharing
- Ordering
- Payment
- Fulfillment
- Service and Support
A customer uses one channel of a
given business to purchase an item, including in-store,
on a cell phone, on the company’s Web site, social media
channels, comparison shopping engines, third-party marketplaces, other companies’ Web sites, and so forth.
Multichannel
What is a requirement that need to be met before implementing a multichannel
An infrastructure must be in place
When a customer goes through several channels to buy an item
Cross Channel
Integration of multiple channels into one system
Omnichannel
What is seller-based marketplace?
sellers who cater to specialized markets create a common marketplace
enables organization employees to directly order and receive supplies directly from suppliers
E procurement
What is a buyer side marketplace?
Buyers create a marketplace on a certain commodities where they invite sellers to bid on products
not controlled by buyers or sellers and gains revenue from matching clients
Third Party Marketplace
a market that focuses on a specific industry
Vertical Market
a market that focuses on a specific function or business process
Horizontal Market
Are digital signatures carry the same vaildity as traditional signatures?
Yes according to the Digital Signature Act of 1999
What is the main objective of traidng partner agreements
to automate negotiating pocesses and enforce contracts betweent participating businesses
what is m-commerce based on?
Wireless application protocol
relies on voice recognition and text to spech technologies
Voice Based E commerce
Most popular instrment for electronic transactions
Payment Cards
Cards that have an embedded microprocessor
Smart Cards
convenient alternative to bills and coins
E cash
portable tool for online shopping and store personal and financial information
digital wallet
They began as a way for advetisers to pay for cost per view or cost per click
Micropayments
Does the W3C still support micropayments
NO
refers to one user viewing one page
Page view
Ads that block the view of the users
Pop up Ads
Less obstructive ads
Pop under Ads
shows when first visiting a web page
Splash screen
More expensive than banner ads because it is premanent
Spot Leasing
uses the web and its supporting technologies to promote goods and services
Web Marketing
is a method for improving the volume or quality of traffic to a web site
Search Engine Optimization
e commerce that is infuenced by social media
social commerce
companies that leverage the use of social media to better connect with their customers
Hypersocial Organizations
Identify which pillar of hypersociality is being described: focus on behavioral characteristics to reach members who influence each other
tribe vs market segment
Identify which pillar of hypersociality is being described: personalization technologies used on websites
Human vs Company Centric
Identify which pillar of hypersociality is being described: customers already have basic knowledge about the company and its products.; gain trust
information channels vs network channels
Identify which pillar of hypersociality is being described: embraces less rigidity and less predefineness; allow people to interact as humans
social messiness versus process heirarchies
What are the three extra components that social media information systems have that others dont?
User Communities, Sponsors, App providers
What are the 4 basic social media policy inclusions?
- Protect the company’s reputation
- Eliminate Legal Issues
- Protect the privacy of all impacted individuals
- Raise Brand Awareness.
