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Principles Of Marketing V.18 > Chapter 7: Customer Value-Driven Marketing Strategy - Creating Value for Target Customers > Flashcards

Chapter 7: Customer Value-Driven Marketing Strategy - Creating Value for Target Customers Flashcards

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Principles Of Marketing V.18 (9 decks)

Chapter 1: Marketing, Ceating Customer Value & Engagement

Chapter 2: Company And Marketing Strategy

Chapter 3: Analyzing the Marketing Environment

Chapter 6: Business Markets and Business Buyer Behaviour

Chapter 7: Customer Value-Driven Marketing Strategy - Creating Value for Target Customers

Chapter 10: Pricing - Understanding and Capturing Customer Value

Chapter 14: Engaging Customers and Communicating Customer Value

Chapter 17: Direct, Online, Social Media, And Mobile Marketing

Chapter 8: Products, Services, and Brands: Building Customer Value

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