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Principles Of Marketing V.18 > Chapter 17: Direct, Online, Social Media, And Mobile Marketing > Flashcards

Chapter 17: Direct, Online, Social Media, And Mobile Marketing Flashcards

1
Q

Identify the different components of Digital and Social Media Marketing

A

Online Marketing (websites, online advertising, email, online video, blogs)
Social Media Marketing
Mobile Marketing

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2
Q

What are the different factors of traditional direct marketing?

A

Face-to-face selling
Direct-mail marketing
Catalogue marketing
Telemarketing
Direct response TV marketing
Kiosk Marketing

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Principles Of Marketing V.18 (9 decks)

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