Chapter 7 Creativity, Problem Solving, and Communication

Question 1

Describe Creativity in Organizations

Answer 1

-the ability to produce novel and useful ideas that are appropriate to the problem or opportunity presented

Question 2

What is convergent thinking and divergent thinking?

Answer 2

convergent thinking - emphasizes speed, accuracy, and logic
Divergent thinking - occurs in a spontaneous, free-flowing manner, such that many solutions are explored in a short amount of time, and unexpected connections are drawn

Question 3

What are the 3 components of creativity

Answer 3

1) expertise
2) creative thinking skills
3) Intrinsic task motivation

Question 4

list 5 organizational factors that affect creativity

Answer 4

1) expected evaluation - focusing on how your work will be evaluated
2) Surveillance - being watched while you are working
3) External motivators - focusing on external, tangible rewards
4) Competition - facing win-lose situations with peers
5) Constrained choice - being given limits on how you can do your work