Chapter 7: Attitudes and Attitude Change Flashcards
attitude change
The process by which attitudes form and change by the association of positive or negative information with the attitude object.
attitude
A mental representation that summarizes an individual’s evaluation of a particular person, group, thing, action, or idea.
implicit attitudes
Automatic and uncontrollable positive or negative evaluation of an attitude object.
explicit attitudes
The attitude that people openly and deliberately express about an attitude object in self-report or by behavior.
knowledge function
The way an attitude contributes to mastery by organizing, summarizing, and simplifying experience with an attitude object.
instrumental function
The way an attitude contributes to mastery by guiding our approach to positive objects and our avoidance of negative objects.
social identity
Those aspects of the self-concept that derive from an individual’s knowledge and feelings about the group memberships he or she shares with others.
impression management functions
The way we understand the attitudes of others contributes to connectedness by facilitating interactions and relationships.
strong attitude
A confidently-held extremely positive or negative evaluation that is persistent and resistant and that influences information processing and behavior.
persuasion
The process of forming, strengthening, or changing attitudes by communication.
evaluative conditioning
The process by which positive or negative attitudes are formed or changed by association with other positively or negatively valued objects.
persuasion heuristics
when a cue is positively or negatively associated with the attitude object, allowing the attitude object to be evaluated quickly and superficially
elaboration
The generation of favorable or unfavorable reactions to the content of a persuasive appeal.
metacognition
Thoughts about thoughts or about thought processes.
Elaboration Likelihood Model
A model of persuasion that claims that attitude change occurs through either a peripheral route or a central route that involves elaboration, and that the extent of elaboration depends on motivation and capacity.
