Chapter 7 Flashcards
what is a medium?
a means of communication
what is mass media?
means of communication that can reach a large, widely dispersed audience simultaneously
what are 4 major mass medias?
tv, internet, newspaper, and radio
mass media is labeled what?
The fourth branch of government
who was the first president to take advantage of the radio?
FDR with fire chat talks
talk about the radio
- it has had major growth over the decade
- talk show hosts have played controversial role discussing political issues
what type of perception does the newspaper have?
they’re usually liberal bias
which party are those who write the newspaper and who do they endorse?
republicans
Why are conservatives against the newspaper?
they claim that they’re too liberal; they say that they’re usually college grads with hostility towards the middle classes
why are liberals against the newspaper?
they claim that they’re too conservative and worry more about the sales profit rather than social, political, and economic evils
what is the cause of newspaper declining?
the tv and internet
what are the four primary functions of media?
Entertainment, surveillance, interpretation, and socialization
explain the similarity btw media and entertainment
most americans use media for entertainment . Even as entertainment it affects politics. ex. Tina Fey SNL
explain the similarity btw media and surveillance
media are “the eyes and ears of the world”
explain similarities between interpretation and media
- it helps make sense of events taking place
- framing issues in ways that resonate with consumers
explain the similarities btw socialization and media
- teaching us about the world around us
- reinforce economic and social values
what are the three roles media?
gatekeeper, scorekeeper, and watchdog.
what is a gatekeeper?
- Influence which subjects are of national importance»_space; helps set agenda
- they make us believe what is important»_space; government has to address those issues
what is scorekeeper?
Keeps track of, and helps make, political reputations
what is a watchdog?
- Scrutinizes people, places, and events (e.g., watergate)
- “comfort the afflicted and afflict the comfortable”
what does the media provide?
- forum for building candidate images
- means for politicians to get public attention
what are the past and present linking mechanisms btw govt. and people?
past: parties
present: media
info about candidates
- ppl know this info based on media coverage
- journalist are more likely to talk act those in the lead
what has more influence in determining the outcome of primaries than other general elections
newspaper and tv
Soundbites
Short snippets of information in at dramatizing a story rather than explaining it’s substance of meaning
Equal time rule
The requirement that broadcasters provide candidates for the same political office equal opportunity to communicate their messages to the public
Right of rebuttal
A federal communications commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on the radio or television broadcast
Fairness doctrine
The federal communications commission requirement for broadcasters who air programs on controversial issuesto provide time for opposing views
Agenda setting
The power of the media to bring public attention to particular issues and problems
Framing
The power of media influence how events and issues are interpreted
Priming
Process of preparing the public to take a particular view of an event or Political acted
