Chapter 7 Flashcards

1
Q

what is a medium?

A

a means of communication

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2
Q

what is mass media?

A

means of communication that can reach a large, widely dispersed audience simultaneously

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3
Q

what are 4 major mass medias?

A

tv, internet, newspaper, and radio

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4
Q

mass media is labeled what?

A

The fourth branch of government

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5
Q

who was the first president to take advantage of the radio?

A

FDR with fire chat talks

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6
Q

talk about the radio

A
  • it has had major growth over the decade

- talk show hosts have played controversial role discussing political issues

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7
Q

what type of perception does the newspaper have?

A

they’re usually liberal bias

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8
Q

which party are those who write the newspaper and who do they endorse?

A

republicans

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9
Q

Why are conservatives against the newspaper?

A

they claim that they’re too liberal; they say that they’re usually college grads with hostility towards the middle classes

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10
Q

why are liberals against the newspaper?

A

they claim that they’re too conservative and worry more about the sales profit rather than social, political, and economic evils

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11
Q

what is the cause of newspaper declining?

A

the tv and internet

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12
Q

what are the four primary functions of media?

A

Entertainment, surveillance, interpretation, and socialization

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13
Q

explain the similarity btw media and entertainment

A

most americans use media for entertainment . Even as entertainment it affects politics. ex. Tina Fey SNL

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14
Q

explain the similarity btw media and surveillance

A

media are “the eyes and ears of the world”

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15
Q

explain similarities between interpretation and media

A
  • it helps make sense of events taking place

- framing issues in ways that resonate with consumers

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16
Q

explain the similarities btw socialization and media

A
  • teaching us about the world around us

- reinforce economic and social values

17
Q

what are the three roles media?

A

gatekeeper, scorekeeper, and watchdog.

18
Q

what is a gatekeeper?

A
  • Influence which subjects are of national importance&raquo_space; helps set agenda
  • they make us believe what is important&raquo_space; government has to address those issues
19
Q

what is scorekeeper?

A

Keeps track of, and helps make, political reputations

20
Q

what is a watchdog?

A
  • Scrutinizes people, places, and events (e.g., watergate)

- “comfort the afflicted and afflict the comfortable”

21
Q

what does the media provide?

A
  • forum for building candidate images

- means for politicians to get public attention

22
Q

what are the past and present linking mechanisms btw govt. and people?

A

past: parties
present: media

23
Q

info about candidates

A
  • ppl know this info based on media coverage

- journalist are more likely to talk act those in the lead

24
Q

what has more influence in determining the outcome of primaries than other general elections

A

newspaper and tv

25
Q

Soundbites

A

Short snippets of information in at dramatizing a story rather than explaining it’s substance of meaning

26
Q

Equal time rule

A

The requirement that broadcasters provide candidates for the same political office equal opportunity to communicate their messages to the public

27
Q

Right of rebuttal

A

A federal communications commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on the radio or television broadcast

28
Q

Fairness doctrine

A

The federal communications commission requirement for broadcasters who air programs on controversial issuesto provide time for opposing views

29
Q

Agenda setting

A

The power of the media to bring public attention to particular issues and problems

30
Q

Framing

A

The power of media influence how events and issues are interpreted

31
Q

Priming

A

Process of preparing the public to take a particular view of an event or Political acted