Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing Management & Strategies > Chapter 7 > Flashcards

Chapter 7 Flashcards

1
Q

A company can only deliver value with an…

A

accurate and timely understanding of the customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Motivation

A

The stimulating power that induces and then directs behavior

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Attitude

A

One’s learned predisposition to respond to an object or class of objects in a consistently favorable/unfavorable way.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Psychological attributes

A

Motivation, Attitude, Perception, Learning, Personality (PLAMP)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Brand personality

A

Sincerity, Excitement, Competence, Sophistication, Ruggedness (SERCS)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Sincerity

A

Down to earth, honest. (Braum’s)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Excitement

A

Daring, spirited, imaginiative (Apple, Porche)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Competence

A

Reliable, Intelligent, Successful (Toyota, Honda)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Sophistication

A

Upper class, charming (Tiffany & Co.)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Ruggedness

A

Outdoorsy, and tough (Jeep)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Cultural Factors

A

Subculture, Language, Values Resiliency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Situational factors

A

Physical Surroundings, Personal Circumstances, & Time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Problem Recognition can be divided up into…

A

Real (Present) State, and Preferred State

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Search For Information can break down into…

A

Minimal search, limited search, and an extensive search

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Information Sources

A

Internal & External (Nonmarketing [angie’s list] & marketing controlled websites)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Defining the Set of Alternatives

A

Complete Set, Awareness Set, Evoked Set

17
Q

Complete Set

A

All options consumer considers viable

18
Q

Awareness Set

A

Early phase of option assessment/reducing complete set

19
Q

Consideration (Evoked) Set

A

Most viable options (usually 2-3 options)

20
Q

Product Choice Decision breaks down into…

A

Physical surroundings, social Circumstances, Time, and State of Mind

21
Q

Post Purchase Assessment breaks down into…

A

Dissonance, Use/Non Use, Disposal, & Satisfaction/Dissatisfaction

Marketing Management & Strategies (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions