chapter 7 Flashcards
more than just a media channel to many Filipinos, it is a way of life.
radio
t or f
It is part of Filipino culture. Even today’s so-called Gen-y still finds radio “in” despite competition from the Internet and MTV.
false; gen z
The fact that radio uses the local language or dialect makes it the most accessible channel to the __
Filipino masa.
Perhaps no other media channel has touched the lives of ordinary Filipinos as much as the __.
radio
From the traditionalpanawagansduring personal tragedies or natural disasters, the tearjerkers of ___, knowledge power of ____, eccentric health advises from ___ and of course, the most requested songs in pop music radio stations.
Tiya Dely Magpayo
Ernie Baron
Johnny Midnight
sound communication byradio waves, usually through the transmission ofmusic, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers
radio
the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves
radio
From its birth early in the __ century, broadcast radio astonished and delighted the public by providing news and entertainment with an immediacy never before thought possible.
20th
In June 1922, a couple of 50-watt radio stations were established in Pasay and in Manila by WHO
Henry Hermann.
The oldest existing radio station in the country today is __
DZRH
DZRH first signed on in 1939 as ___
KZRH.
The last two letters of the DZRH call station stands
Radio Heacock
the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
HEACOCK
Radio in the ___ is said to have gained almost as much glamor as the movies, since newspaper attention was lavished on radio personalities, just as it was on movie stars.
30s
were the more popular radio shows.
“Sunrise club” and “Listerine Amateur Hour”
Radio programming from the pre-war to the early post-war period was primarily entertainment-oriented and, as expected, “flavoured with colonial productions” including even canned ___
American serials.
News and public affairs programming, including government programs, were virtually unheard until a few years before the end of ____
World War II.
In 1929, the first provincial radio station, ___ was established in Cebu City. However, it merely relayed programs originally aired over KZRM in Manila.
KZRC
In 1929, ____, Radio Cebu, opened in Cebu and introduced radio broadcasting in the province. However, it was closed down because shortwave relay signals were unsuccessful between Cebu and Manila. It reopened after a decade and fearlessly went on air with the guerilla movements.
KZRC
Radio played an important role in keeping the Filipino spirit alive during
WORLD WAR 2
then KZRH broadcasted the ” Voice of Freedom” from its transmitter physically transferred in Corregidor. Anchored by ___, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
Norman Reyes
In ___, and the end of Japanese occupation, heralded the real birth of Philippine radio.
1945
Republic Broadcasting System’s DZBB, started by ____ on March 1, 1950, became famous for on-the-spot news coverage, and for “Newscoop,” a program on which controversial individuals discussed “hot” subjects.
Bob Stewart
WHO asked CARE to donate a few thousand transistor radios for the barrios, explaining that these would “combat subversive elements in the rural areas,” most of which did not and still do not have electricity.
CARLOS P. GARCIA
The range of radio changed in 1959, with the ____.
“transistor revolution.”
