chapter 7 Flashcards
more than just a media channel to many Filipinos, it is a way of life.
radio
t or f
It is part of Filipino culture. Even today’s so-called Gen-y still finds radio “in” despite competition from the Internet and MTV.
false; gen z
The fact that radio uses the local language or dialect makes it the most accessible channel to the __
Filipino masa.
Perhaps no other media channel has touched the lives of ordinary Filipinos as much as the __.
radio
From the traditionalpanawagansduring personal tragedies or natural disasters, the tearjerkers of ___, knowledge power of ____, eccentric health advises from ___ and of course, the most requested songs in pop music radio stations.
Tiya Dely Magpayo
Ernie Baron
Johnny Midnight
sound communication byradio waves, usually through the transmission ofmusic, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers
radio
the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves
radio
From its birth early in the __ century, broadcast radio astonished and delighted the public by providing news and entertainment with an immediacy never before thought possible.
20th
In June 1922, a couple of 50-watt radio stations were established in Pasay and in Manila by WHO
Henry Hermann.
The oldest existing radio station in the country today is __
DZRH
DZRH first signed on in 1939 as ___
KZRH.
The last two letters of the DZRH call station stands
Radio Heacock
the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
HEACOCK
Radio in the ___ is said to have gained almost as much glamor as the movies, since newspaper attention was lavished on radio personalities, just as it was on movie stars.
30s
were the more popular radio shows.
“Sunrise club” and “Listerine Amateur Hour”
Radio programming from the pre-war to the early post-war period was primarily entertainment-oriented and, as expected, “flavoured with colonial productions” including even canned ___
American serials.
News and public affairs programming, including government programs, were virtually unheard until a few years before the end of ____
World War II.
In 1929, the first provincial radio station, ___ was established in Cebu City. However, it merely relayed programs originally aired over KZRM in Manila.
KZRC
In 1929, ____, Radio Cebu, opened in Cebu and introduced radio broadcasting in the province. However, it was closed down because shortwave relay signals were unsuccessful between Cebu and Manila. It reopened after a decade and fearlessly went on air with the guerilla movements.
KZRC
Radio played an important role in keeping the Filipino spirit alive during
WORLD WAR 2
then KZRH broadcasted the ” Voice of Freedom” from its transmitter physically transferred in Corregidor. Anchored by ___, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
Norman Reyes
In ___, and the end of Japanese occupation, heralded the real birth of Philippine radio.
1945
Republic Broadcasting System’s DZBB, started by ____ on March 1, 1950, became famous for on-the-spot news coverage, and for “Newscoop,” a program on which controversial individuals discussed “hot” subjects.
Bob Stewart
WHO asked CARE to donate a few thousand transistor radios for the barrios, explaining that these would “combat subversive elements in the rural areas,” most of which did not and still do not have electricity.
CARLOS P. GARCIA
The range of radio changed in 1959, with the ____.
“transistor revolution.”
By ___, the use of radio for agriculture and rural development became more pronounced.
1960s to the 70s
the advocates of farmcasting and developmental communication.
Institutions such as the
- Department of Agriculture,
- UP at Los Baños,
- International Institute for Rural Reconstruction (IIRR),
- Philippine Rural Reconstruction Movement (PRRM) and the
- International Rice Research Institute (IRRI)
now acknowledged as the primary source of news and the most pervasive, persuasive, and credible medium
RADIO
It reaches ___ percent of the population with over ___ million sets nationwide.
85 to 90
25
is the second most used and most trusted source of political information in the Philippine
Radio
In 2013, roughly two-thirds of the country’s population listens to radio, with ___ percent listening at least once a week, according to the Philippine Statistics Authority.
41.4
remains to be the most pervasive medium, reaching even the remotest areas of the country.
RADIO
The two principal forms of popular culture conveyed by radio are
popular music and the radio soap opera.
__ content and format are so diversified that there is always a program suited to the taste of every sector — housewife, students, businessman or entrepreneur, music enthusiast (from pop music to rock and revivals), religious, farmer, sports enthusiast, among others.
PROGRAMMING
Since over __ percent of radio stations are commercial, it is expected that programming is dictated by consumers’ (or listeners’) wants and tastes as measured by the ratings game.
90
dominated by entertainment
CONTENT
__ stations programming usually consists of news and public affairs, public service, soap opera (drama), talk shows which focus on national and local issues or entertainment (movie) trivia.
AM
One AM station has reformatted its programming thrust to focus on __
“showbiz tsismis”
stations are still dominated by music programming. Most provide a variety of music beats although some specialize in jazz, pop songs, rock and even revivals.
FM
in general is known as the freest and liveliest in the whole of Asia. But it is also criticized for being often irreverent and irresponsible. There have been pressures from various sectors urging media organizations such as the KBP to impose higher ethical standards and social responsibility among their members.
The Philippine mass media
“The “social” in social media implies a
conversation
is different to traditional forms of communication such as through newspapers, television, and film.
social media
anyone with access to the internet (for example through public libraries)
Cheap –
the tools are easy to use
Accessible –
allows almost anyone to do things that previously were only the preserve of well-resourced organisations
Enabling –
a is definitely not about one-way communication to a large audience from big organisations.
Social medi
who’s on social media
individual
organization
refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics
— just about anything you can name.
social media
also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.
social media
If your kids are awake they are probably __
online
The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the ____
Kaiser Family Foundation.
Those ages_____ spend more than ____ a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones
8 – 18
7 hours
According to the analysts at ____, social networks in general are more popular than search engines in some parts of the world
Hitwise
___ overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.
Facebook’s
Facebook dominates the current crop of social networks, accounting for the majority ___ of all social site visits.
(55%)
When compared to the wider web, Google gets around __% of all web traffic, while Facebook captures just over __%
9.3
7
Teens who use Facebook more often show more __ tendencies.
narcissistic
t or f
Young adults who have a strong Facebook presence show more signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies
t
t or f
Young adults who spend more time on Google are better at showing “virtual empathy” to their online friends.
false; fb
Negative Aspects of Social networking
Privacy Issues
Addiction
Diminishing Social Skills
WHO (The National Post Reporter) argued; “In an age when internet devices are always on, meeting face-to-face is becoming increasingly rare as people choose to meet screen-to screen…What is this new dynamic doing to normal social interaction? How do these devices and social media services, such as Facebook, affect the way we socialize and communicate with each other?
But, more than that, what impact do these social networks have on their user’s mental health? ” (7)
Vito Pilieci
T OR F
Being a part of the social media revolution requires personal education and responsibility of the hazards.
T
t or f
Parents should become familiar with the warning signs of the positive impacts to their children.
f; negative
