Chapter 7 Flashcards
What is consumerism?
An economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behavior central to economic decision-making.
What does Bandwagon effect try to do?
Encourages you to buy because everyone else has it.
What does Emotional Appeal try to do?
Uses emotional language that connects with your fears and desires.
What do Glittering Generalities ads try to do?
Relates the product or service to words or images that promise everything, but delivers little or nothing.
What do Plain Folks Appeal ads do?
Relates a product or service to the experience of ordinary folk.
What are Testimonials ads?
Uses celebrities or experts to speak for a product.
What is scientific Appeal?
Used statistics or scientific data to persuade consumers to buy a product or service.
What does boycott mean?
A decision by consumers to stop buying s product or service as a way to bring about change.
What guides your behavior as a consumer?
Identity
Health and safety
Job
Environment
Marketing
Which city’s school banned junk food for a period of time?
Edmonton
How much does a consumer all togeather spend each year?
$400 billion
To what extent does marketing affect consumers behaviour?
Marketing campaigns can influence consumer behaviors because they elicit reactions, utilizing imagery and word associations tied to emotional responses
How do you contribute to consumerism.
By buying things you see on adds, buying unnecessary items.
