chapter 7 Flashcards
Which diffusion concept do scholars generally know the most about
innovativeness
the x horizontal axis of the s shaped diffusion curve is when about this percent of potential adopters have adopted
10-20%
the s shared curve
rises slowly at first when there are only a few adopters in each time period. Then the curve accelerates to a maximum until the health of the individuals in the system has been adopted then it increases at a gradually slower rate as fewer and fewer remaining individuals adopt the innovation.
how do organizations’ adoption curves compare to individuals’ adoption curves
organizations and social systems, it is not always each individuals independent decision to adopt something
when might we not expect an s-shaped curve of adoption
with taboo innovations and innovations that are only applicable for certain populations within a total population ???
the adopter categories are
- innovators
- early adopters
- early majority
- late majority
- laggards
this category of adopters is the next to adopt after about 50% have adopter
late majority
according to Rogers, which adopter category is defined as representing about 13.5% of the normal curve of time of adoption
early adopters
rogers defined early majority as representing which portion of the normal curve of time of adoption
34 percent (1 standard deviation below the average)
which adopter category includes the smallest percentage of people
innovators (2.5%) 3 standard deviations below the mean
according to Rodgers, which adopter category is best described as “respected by peers”?
early adopters (localities and opinion leaders)
according to the case study, which innovation might an Amish member adopt
farm conservation innovations like lower chemical applicators, phone
in general which SES characteristics is not true about earlier adopters compared to late adopters
????
early adopters as compared to later adopters can be described as being more of each of these except
dogmatic
