chapter 6

Question 1

An innovations rate of adoption is best predicted by:

Answer 1

Relative advantage, compatibility, complexity, trialability, observability
(relative advantage is the strongest predictor)

Question 2

Rate of adoption can be influenced by

Answer 2

1. type of innovation decision
2. nature of communication channels diffusion of the innovation at various states in the innovation-diffusion process
3. the nature of the social systems in which the innovation diffusion
4. the extent of change agents’ promotion efforts in diffusing the innovation

Question 3

the greatest influence of change agent effort occurs when this type of people adopt

Answer 3

opinion leaders

Question 4

the central principle in the innovation-decision process is

Answer 4

rate of awareness knowledge for innovation is more rapid than the rate of adoption

or

the process through which an individual or other decision making unit passes from its first knowledge of an innovation

Question 5

practicing safe sex, stopping smoking, and using seat belts are examples of

Answer 5

preventative innovations

Question 6

preventative innovations are problematic especially because

Answer 6

the relative advantage is highly uncertain and it is delayed

Question 7

which is NOT one of the sets of incentives discussed and included in the presentation as a way to improve relative advantage

Answer 7

1. family vs. friends

Question 8

all of the following statements describe incentives except:

Answer 8

It’s not gonna be:
1. incentives increase rate of adoption of an innovation
2. adopter incentives lead to the adoption of an innovation by individuals different from those who would otherwise adopt
3. although incentives increase quantity of adopters of an innovation, the quality of such adoption decisions made are relatively low, thus limiting the intended consequences of adoption

Question 9

providing free samples early on in the diffusion process is intended to

Answer 9

encourage trial of a new idea and increase trialability, leading to the rate of adoption

Question 10

incentives

Answer 10

are direct or indirect payments of cash or in kind that are given to an individual or a system in order to encourage behavioral change and speed up the diffusion time

Question 11

compatibility is evaluated in terms of ones

Answer 11

1. socio-cultural values and beliefs
2. previously introduced ideas and or
3. client needs for the innovation
   aka values/beliefs, past experiences, needs of potential adopters

Question 12

Using more productive and more disease-resistant rice (as part of the Green Revolution) that had less or poor taste was, for the adopting villagers, an example of:

Answer 12

• how innovations’ incompatibility with cultural values can block their adoption
• innovations should be socioculturally compatible with values and beliefs

Question 13

new innovation may be perceived as similar to or compatible with prior failed innovations, creating

Answer 13

innovation negativism

Question 14

technology cluster is

Answer 14

An interrelated bundle of new ideas. Adoption of one idea may trigger the adoption of others. Cluster consist of one to more distinguishable elements of technology that are seen to be interconnected

Question 15

what does technology cluster and an innovation have in common

Answer 15

new innovations have to be compatible in some way with its associated technologies

Question 16

the chevy NOVA is an example of

Answer 16

failed example of naming an innovation; needs to be rated to its compatibility. Some names have negative meanings, and there’s a huge industry just for coming up with names

Question 17

with which innovation attribute is acceptability research associated with

Answer 17

compatibility

Question 18

the indigenous knowledge systems are discussed as being the most relevant to

Answer 18

compatibility to present/modern may innovations

Question 19

complexity seems less of a negative innovation attribute for

Answer 19

innovators and early adopters. They don’t mind, they like challenge and new opportunities for learning

Question 20

which of the following does not accelerate the rate of adoption

Answer 20

complexity

Question 21

trialability is more important for

Answer 21

early adopters

Question 22

primary factor in the slower adoption rate of preventative innovations is

Answer 22

because individuals have difficulties in perceiving its relative advantage. The desired consequence is distant in time, and so the relative advantage of a preventive innovation is a delayed reward.

Question 23

the cellphone case showed that Nokia changed the meaning of mobile phone innovation by

Answer 23

making it a fashion accessory and creating a lifestyle change for users.

Question 24

According to Shelomi, attempting to increase the adoption of eating insects by humans, through applying the following aspect of the attribute of compatibility, likely won’t succeed:

Answer 24

changing public values towards insect eating