Chapter 7 Flashcards
Memory stages
encoding, storage, retrieval
Encoding
occurs as we first perceive information in our environment and factor in our thoughts and feelings and covert it into a form ready for storage
Storage
the maintenance of the encoded information in our brains for later access
duration: brief to lifetime
Retrieval & example
when we access information stored in the brain from past experience
ex) taking good notes during a lecture
Memory is constructive and can present the misinformation effect…
other details leak into your own memory
False memories & example
Gist vs. Verbatim memory
-General memory vs. Very specific details of memory
ex) going on a boat in Hawaii vs. seeing a green sea turtle on the left side of boat
Shallow encoding & example
based on sensory characteristics, such as how something looks or sounds
-superficial
ex) glossing over notes while studying
Deep encoding & Types
based on connecting to past experience and meaning; activates pre-frontal cortex
-Types: Elaboration, Semantic, Visual Imagery, Self-referential
Elaboration
connecting something you learn to something you already know “new with old”
Semantic
considering the meaning of what you’re looking at
ex) looking at answers on MC question to determine your answer
Self-referential encoding
most effective; connect to yourself – higher recall and accuracy
What are the 2 aspects of memory storage?
Duration and Capacity
Three storage levels in memory
Sensory, Short-term, Long-term
Sensory & Types
holds information for a few seconds or less
Types: Iconic memory & Echoic memory
Iconic memory
fast-decaying store of visual information (1/3 sec)
Echoic memory
fast-decaying store of auditory information (2-10sec)
Short term memory & Types
holds non-sensory information for more than a few seconds but less than a minute
Types: Rehearsal & Chunking
Rehearsal
Process of keeping information in STM by mentally repeating it
Chunking
combining small pieces of information into larger clusters that are more easily held in STM
Working memory & Three parts
active maintenance of information in STM
3 Parts: Phonological loop, Visual-spatial sketchpad, Central executive
Phonological loop
processes spoken and written material
Visuo-spatial sketchpad
stores and processes information in a visual and spatial form
Central executive
supports cognitive operations
Long-term memory
storage that holds information for hours, days, weeks, or years; no known capacity