Chapter 6 - Understanding Organizations As Customers Flashcards
1
Q
North American Industry Classification System (NAICS)
A
Provides common industry definitions for Canada, Mexico, and US, which makes it easier to measure economic activity of the 3 countries in NAFTA.
2
Q
What are key characteristics/dimensions of organizational buying behavior witj regards to…
- Demand
- Size of order
- number of potential buyers
- Organizational buying objectives
A
Read PG. 143-144 thoroughly!
3
Q
Buying Center
A
Several people who participate in the buying process, share common goals, risks, and knowledge of an important decison.
4
Q
Organizational Buyer
A
Manufactures, wholesalers, retailers, and government agencies that buy goods and services for their own use or resale.
