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Principals Of Marketing

This class was created by Brainscape user Andrew Denon. Visit their profile to learn more about the creator.

By: Andrew Denon
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Decks in this class (5)

Chapter 6 - Understanding Organizations As Customers
North american industry classific...,
What are key characteristics dime...,
Buying center
4  cards
Ch. 7
Balance of trade,
Surplus balance of trade vs defic...,
Protectionism
20  cards
Ch. 8
Characteristics of research objec...,
Sampling,
Statistical inference
12  cards
Ch. 9
Product differentiation strategy,
When should you jot try and segme...,
Mass customization
12  cards
Ch 10
Durable good,
4 types of consumer products,
Convenience products
15  cards

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Principals Of Marketing

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