Chapter 6: Public Opinion And Political Socialization: Shaping The People’s Voice Flashcards
What is public opinion?
Politically relevant opinions held by citizens that they express openly, can be verbal, protests.
What is public opinion characterized by?
Its direction, intensity, salience
What is political socialization?
The process by which individuals acquire their politiccal opinions.
What are americans’ political opinions shaped by?
Frames of reference - partisanship, ideology, group attachments
True or False?
Public opinion has an important influence on government but ordinarily does not determine exactly what officials will do.
True
In a _______ ________ ____, a relatively few individuals - the ________ - are interviewed in order to estimate the opinions of a whole _______________, such as the residents of a city or country.
Public Opinion Poll; Sample; Population
How does opinion sampling work, any inferences to be made?
If respondents are chosen at random from a population, their opinions will approximate those of the population as a whole.
What is the key to scientific polling?
Random selection
What is scientific polling theoretically based on?
Probability sampling
In _____________ ___________ - a sample in which each individual in the population has a known probability of being chosen at random for inclusion.
Probability sampling
In a probability sampling, do individuals step forward, or are they randomly chosen?
Randomly chosen to be a part of the study.
How is a scientific poll different from an internet survey?
Scientific poll - people chosen at random for the study
Internet survey - invites visitors to a site to participate - biased because it includes only individuals who use the Internet
What is the key/determines a poll’s accuracy?
The size of the sample, as opposed to the size of the population, is the key to the poll’s accuracy
What is samplying error?
The error that results from using a sample to estimate the population
- The ________ the sample, the smaller the sampling error.
2. The ________ the sample, the larger the sampling error.
- Larger
2. Smaller
What does the sample provide an estimate of?
What the population is thinking
What does sampling error measure?
How accurate the sample estimate is likely to be
How is sampling error usually expressed?
Plus or minus percentage
True or False?
It should be noted that, if the poll had found that the candidates were separated by one percentage point, it would be statistically incorrect to claim that one of them is “leading”. The one-point difference in their support is smaller than the poll’s three-point sampling error
True
A proper drawn sample of _____ individuals has a sampling error of roughly plus or minus _ percent.
1000; 3
What are three different attributes of people’s opinions?
Direction - whether people have a pro or con position on the topic
Intensity - how strongly people feel about their opinion on a topic
Salience - how important people think an issue is relative to other issues, related to intensity, but not the same
Give an example connecting intensity and salience.
Someone could have an intense opinion about genetically modified food but see it as less salient than an issue such as unemployment.