Chapter 6- Internal Analysis Flashcards

1
Q

Swot Analysis

A

Acronym for the internal strengths, weakness, of a firm and the environmental opportunities and Threats facing the firm

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2
Q

Benchmarking

A

Comparing the way our company performs a specific activity with a competitor or other company doing the same thing

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3
Q

Core competence

A

A capability or a skill that a firm emphasizes and excels in doing while in pursuit of its overall mission

Distinctive competencies- Apple co pulled resources and other software and made it their own

Toyotas pursuit of quality
Wendy’s- emphasis on providing fresh meat daily

Unique to the firm and arguably distinctive

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4
Q

Resource-based view

A

A method of analyzing and identifying a firms strategic advantages based on examining it’s distinct combination of asset skills and capabilities and intangibles as an organization

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5
Q

RBVs underlying premise

A

Firms differ in fundamental ways because each firm possesses a unique bundle of resources

Intangible and tangible assets and organizational capabilities

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6
Q

What are the three basic resources

A

Tangible assets intangible assets and organizational capabilities

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7
Q

Tangible asset

A

Found on the firms balance sheet Raw materials financial resources real estate and computers

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8
Q

Intangible assets

A

Brand names company reputation morale and technological knowledge

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9
Q

Organizational capabilities

A

Not inputs rather they are skills

Used to transform inputs into outputs

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10
Q

Coming to each of these diverse settings were insightful managers and business leaders who base their firms pursuit of market opportunities not only on the existence of external opportunities but also on the assessment of the firms competitive advantages and disadvantages

A

Sound realistic awareness and appreciation of their firms internally generated advantages

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11
Q

Reliance on past experiences

A

Management myopia

Understand what management myopia is?

Tendency to accept the status quo and disregard signals that change is needed

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12
Q

This chapter focuses on how managers identify key resources and capabilities around which to build successful strategies

A

Managers often do this subjectively based on intuition and gut feel

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13
Q

John W Henry

A

Other strategists used subjective assessment that the Red Sox would fail

Henry used systematic global futures market approach.

Red sSox won the World Series

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14
Q

SWOT is an acronym for the internal strengths and weaknesses of a firm, and the environmental opportunities and threats facing that firm.

A

SWOT analysis

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15
Q

Understand the different approaches and frameworks for conducting internal analysis

Page 152-153

A

SWOT Logical framework. Asks questions like how well is current strategy working Continued use is found in simplicity

Value chain analysis views firm as a chain or sequential process of value creating activities.

Resource based view (RBV) disciplined approach to internal analysis

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16
Q

What is a major favorable situation in a firms environment

Key trends

Identification of previously overlooked market segment

A

Opportunity

17
Q

Major unfavorable situation in a firms environment

Key impediments to the firms current or desired position

A

Threat

18
Q

Arise from the resources and competencies in meeting the needs of the customers it serves

Resources or capability controlled by or available to a firm

A

Strengths

19
Q

Limitation or deficiency and one or more of the firms resources and capabilities relative to its competitors create a disadvantage in effect of the meeting customer needs

A

Weakness

20
Q

Strengths

A

Sizable miniature storage expertise

User friendly engineering skill

Reputation and image with youthful consumers

Brand name

Web savvy organization and people

21
Q

Limitations of SWOT analysis

A

Overemphasize internal strengths and downplay external threats

22
Q

Characteristics that make resources difficult to imitate. In the RBV context these are physically unique resources path dependent resources casual ambiguity and economic deterrence

A

Isolating mechanisms

23
Q

What are for guidelines of RBV view

A

Is the resource or skill critical to feeling a customers need better than that of a firms competitors

Is the resource scares is it in short supply or not easily substituted or imitated

Who actually gets to profit created by a resource. Appropriability

Durability how rapidly with the resource depreciate

24
Q

And internal analysis technique where in strategic examine customer needs company offerings and competitors offerings to more clearly articulate what their company’s competitive advantage is and how it differs from those of competitors did

A

Three circle analysis

25
Q

The concept of describes the product sales profit ability and competencies that her key drivers of the success of that product as it moves through a sequence of stages from developments introduction to growth journey to Klein and eventual removal from the market

A

Product lifecycle