Chapter 1- Strategic Management Flashcards

1
Q

Strategic management

A

The set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives

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2
Q

Strategy

A

Large scale future oriented plans for interacting with the competitive environment to achieve company objectives

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3
Q

Dimensions of strategic decisions

A
  • Require top management team decisions
  • Require large amounts of the firms resources
  • Often affect the firms long-term prosperity
  • Are future oriented
  • Issues have multi functional or multi business consequences
  • Require considering the firms external environment
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4
Q

Levels of strategy

A

Corporate level business level and functional level

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5
Q

Corporate level

A

Board of Directors CEO and administrative offices

Responsible for enhancing the firms image

Responsible for the firms financial performance

Achievement of non-financial goals

Fulfilling social responsibilities

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