Chapter 1- Strategic Management Flashcards
1
Q
Strategic management
A
The set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives
2
Q
Strategy
A
Large scale future oriented plans for interacting with the competitive environment to achieve company objectives
3
Q
Dimensions of strategic decisions
A
- Require top management team decisions
- Require large amounts of the firms resources
- Often affect the firms long-term prosperity
- Are future oriented
- Issues have multi functional or multi business consequences
- Require considering the firms external environment
4
Q
Levels of strategy
A
Corporate level business level and functional level
5
Q
Corporate level
A
Board of Directors CEO and administrative offices
Responsible for enhancing the firms image
Responsible for the firms financial performance
Achievement of non-financial goals
Fulfilling social responsibilities