Chapter 6-Implementing Corporate Social Responsibility Flashcards
Spectrum of responses to social demands
Listed from narrow response to expansive response.
Obey the law, deny for their obligations, make a profit.
Obey the law, respond to pressures, except some added duties.
Anticipate new demands, alter behavior before any pressure, and bad management systems and processes to implement CSR.
Shared value
In meaningful benefit for society that is also valuable to the business.
Considerations for the implementation of CSR strategy
Organization structure. Action planning. Performance goals and timelines. Incentives and accountability. Alignment of strategy and culture.
Triple bottom line
And accounting of a firms economic, social, and environmental performance.
Transparency
The state in which company social strategies, structures, and processes are visible to external observers.
Sustainability reporting
Documentation and disclosure of how closely corporate operations conform to the goal of sustainable development.
GRI court performance indicators
Reflect environmental social and economic.
Strategic philanthropy
A form of corporate philanthropy and which charitable activities reinforce strategic business goals.
Cause marketing
A form of strategic philanthropy and which charitable contributions are based on purchases of a product.
Philanthropy capitalism
And emerging form of philanthropy that relies on market forces to achieve results
Mark Caskey versus Nike
Nike accused of exploiting the way to workers who made it shoes and clothing. Caskey sued Nike in 1998 for false advertising, alleging it had made untrue statements about it’s labor practices.
Jeffrey Ballenger
Investigator sent to Indonesia to watch Nike contractors and gather information. Found people are working 10 1/2 hour days at $1.03 per day or $.14 an hour.
Commercial speech
Speech proposing a commercial transaction.
