Chapter 6 - Etailing Flashcards
1
Q
5 major issues of etailing
A
- Resolving channel conflict
- Resolving conflicts within click n motar organization
- Managing order fulfillment and logistics
- Determining viability and risk of online etailers
- Identifying appropriate revenue or business models
2
Q
What is etailing?
A
Ecommerce involving retail sales over the Internet of products and services
