Chapter 6: Elasticity Flashcards
Define elasticity
A measure of the sensitivity of one variable to changes in another variable
Define price elasticity of demand (PED)
A measure of the sensitivity of quantity demanded to a change in the price of a good or service
What’s the formula for PED?
% change in quantity demanded / % change in price
Define elastic
A term used when the price elasticity of demand is greater than 1 but less than infinity
Define inelastic
A term used when the price elasticity of demand is less than 1 but greater than 0
Is PED always negative?
Yes
Define unit elastic
A term used when the price elasticity of demand is equal to 1
Draw a diagram illustrating how the price elasticity of demand varies along a straight line
Figure 6.2
Why may firms have an interest in PED?
If they are considering changing their prices they will be eager to know the extent to which demand will be affected
Draw a diagram illustrating both elasticity and total revenue
Figure 6.4
When PED is elastic, for a price increase what happens to total revenue?
It falls
When PED is elastic, for a price decrease what happens to total revenue?
It rises
When PED is unit elastic, for a price increase what happens to total revenue?
It does not change
When PED is unit elastic, for a price decrease what happens to total revenue?
It does not change
When PED is inelastic, for a price increase what happens to total revenue?
It rises
When PED is inelastic, for a price decrease what happens to total revenue?
It falls
What can a firm do if it is aware of the PED of its product?
It can anticipate consumer response to its price changes which may be a powerful strategic tool
Draw a diagram illustrating perfectly elastic and perfectly inelastic demand
Figure 6.5
What’s the most important influence on PED?
The availability of substitutes for the good or service under consideration
If a good is a necessity then what is demand?
Inelastic
If a good is a luxury then what is demand?
Elastic
Name 2 other influences on PED
- The relative share of the good or service in overall expenditure
- Time period
Why is PED always negative?
There is an inverse relationship between quantity demanded and price
If PED is smaller than -1, demand is said to be?
elastic