Chapter 6 Design and research development Flashcards
Chapter 06
What is meant by the “design mix”?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
The design mix is a combination of three elements:
- Function – what the product does and how well it performs.
- Cost – the cost of producing the product and how this relates to image and quality.
- Appearance – the look, style and aesthetics (appearance) of a product.
Chapter 06
Explain the benefits of research and development to a business
Edexcel 2BS01 Business Studies GCSE Unit 3.2
- It’s a method of differentiating
- Enhances the brand
- Allows the firm to stay ahead of the competition
- Allows the firm to charge a premium (higher) price
Chapter 06
What is meant by appearance?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
In relation to the design mix, stylish, elegant, beautiful products are more likely to sell than products that have no style and so how something looks, is important
Chapter 06
What is meant by cost?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
In relation to the design mix, this means producing a product which has lower production costs than your competitors
Chapter 06
What is meant by function?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
In relation to the design mix, this is about how well a product works and the extent to which it does what it is supposed to do
Chapter 06
Why is design a key approach to product differentiation?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
Design gives the product an Unique Selling Point
Design allows you to target a specific Target Market
Design allows you to charge a Premium (higher) Selling Price
Chapter 06
Why is product design is most likely to help a business?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
Design gives the product an Unique Selling Point
Design allows you to target a specific Target Market
Design allows you to charge a Premium (higher) Selling Price
Chapter 06
Why is there a need for scientific research to provide the basis for product development?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
Scientific research allows you to find the best materials and processes and then make sure they are safe and reliable
Chapter 06
Would designing new features be effective in improving sales?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
Possible Points (Designing new features - positive):-
• Differentiation
• Attract a new market
Possible Points (Designing new features - negative):-
• Time consuming
• Expensive
Chapter 06
Would increasing advertising be effective in improving sales in a business?
Edexcel 2BS01 Business Studies GCSE Unit 3.2
Possible Points (Increasing advertising - positive):-
• Stronger brand
• Increased repeat purchases
Possible Points (Increasing advertising - negative):-
• Expensive
• Not guaranteed to work
