Find Flashcards
Make Flashcards
Why It Works
More
Educators
Businesses
Academy
About

Log In
Get Started

Brainscape's Knowledge Genome^TM

Browse over 1 million classes created by top students, professors, publishers, and experts.

Entrance Exams
Professional Certifications
Foreign Languages
Medical & Nursing
Science
English
Humanities & Social Studies
Mathematics
Law
Vocations
Health & Fitness
Business & Finance
Technology & Engineering
Food & Beverage
Fine Arts
Random Knowledge

See full index

Marketing Principles > Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers > Flashcards

Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers Flashcards

Study These Flashcards

Marketing Principles (14 decks)

Chapter 1: Creating and Capturing Customer Value

Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships

Chapter 3: The Marketplace and Customers - Analysing the Environment

Chapter 4: Marketing Analytics and Artificial Intelligence - Gaining Customer Insights

Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers

Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers

Chapter 7: Products, Services and Brands - Offering Customer Value

Chapter 8: New Products - Developing and Managing Innovation

Chapter 9: Pricing - Capturing Customer Value

Chapter 10: Placement - Customer Value

Chapter 11: Comunicating Customer Value - Advertising and Public Relations

Chapter 12: Personal Selling and Sales Promotion - Creating Value in Relationships

Chapter 13: Direct and Digital Marketing - Interactivity and Fulfilment

Chapter 14: Sustainable Marketing - Social Responsibility, Ethics and Legal Compliance

Key Links
Subjects
Company
- About Us
- Earn Money!
- Academy
- Swag Shop
- Contact
- Terms
- Podcasts
- Careers
Find Us

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions