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Marketing Principles > Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers > Flashcards

Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers Flashcards

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Marketing Principles (14 decks)

Chapter 1: Creating and Capturing Customer Value

Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships

Chapter 3: The Marketplace and Customers - Analysing the Environment

Chapter 4: Marketing Analytics and Artificial Intelligence - Gaining Customer Insights

Chapter 5: Buyer Behaviour - Understanding Consumer and Business Buyers

Chapter 6: Customer-Driven Marketing Strategy - Creating Value for Target Customers

Chapter 7: Products, Services and Brands - Offering Customer Value

Chapter 8: New Products - Developing and Managing Innovation

Chapter 9: Pricing - Capturing Customer Value

Chapter 10: Placement - Customer Value

Chapter 11: Comunicating Customer Value - Advertising and Public Relations

Chapter 12: Personal Selling and Sales Promotion - Creating Value in Relationships

Chapter 13: Direct and Digital Marketing - Interactivity and Fulfilment

Chapter 14: Sustainable Marketing - Social Responsibility, Ethics and Legal Compliance

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