Chapter 6: Consumer Decision Making Flashcards
1
Q
To what refers consumer behavior?
A
To the processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods/services, and the factors influencing these decisions
2
Q
What is perceived value in consumer decision-making?
A
The value a consumer expects to obtain from a purchase, and purchases are typically made based on this
3
Q
A
4
Q
A
5
Q
A
6
Q
A
6
Q
A
7
Q
A
7
Q
A
8
Q
A
9
Q
A
10
Q
A
11
Q
A
12
Q
A
13
Q
A
