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Marketing and Sales > Chapter 13: Supply Chain Management and Marketing Channels > Flashcards

Chapter 13: Supply Chain Management and Marketing Channels Flashcards

1
Q

What does effective supply chain management (SCM) create?

A

Competitive advantage by visualizing and controlling the entire supply chain

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36
Q

How factors affect channel choice?

A
  1. Market factors
  2. Product factors
  3. Producer factors
  4. Timing factors
37
Q

What is a multichannel marketing strategy?

A

A strategy that offers customer information, goods, and services through multiple synchronized channels

38
Q

How does omnichannel distribution differ from multichannel distribution?

A

Omnichannel distribution unifies retail interfaces to provide equal and efficient service across all channels

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