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Psychology > Chapter 6 : Attitude And Social Cognition > Flashcards

Chapter 6 : Attitude And Social Cognition Flashcards

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1
Q

Who proposed the concept of cognitive dissonance

A

Leon festinger

Also remember:
• cognitive consistency = balance and cognitive dissonance
• when elements of attitude or attitude system are in the same direction

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2
Q

Two step concept of attitude change was proposed by

A

SM Mohsin

• target and source
First step- target identifies with the source
Second step- source changes attitude to change target’s attitude

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3
Q

Factors that influence attitude change

A

Characteristics of present attitude
Source characteristics
Message characteristics
Target characteristics

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Psychology (3 decks)

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