chapter 6 Flashcards

1
Q

typical consumer

A
  • exhibits rational behaviour
  • knows preferences
  • is subject to budget constraint
  • responds to price changes
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2
Q

utility

A
  • satisfaction a person gets from consuming a good or service
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3
Q

maximization

A
  • consumers seek to maximize total utility subject to constraints (income and market price)
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4
Q

total utility

A
  • total satisfaction
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5
Q

marginal utility

A

extra satisfaction from consuming one more unit

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6
Q

util

A

unit of pleasure or utility obtained from an item

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7
Q

2 item utility

A
  • marginal utility received from 2 products is independent of the quantity of the other product
  • buy more of good with higher utility, as more of this product is bought the marginal utility diminishes until it equals that of the other product
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8
Q

substitution effect

A
  • when the price of one good falls there is a substitution to that product
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9
Q

income effect

A

increase in real income increases the consumption of both products

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10
Q

market demand curves

A
  • market demand is sum of individual demands
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11
Q

giffen goods

A
  • good must be inferior - reduction in income leads to households to produce more
  • goo must take a large proportion of household expenditure
  • ex. bread price increase - in order to survive increased consumption of bread bc it was the only thing they still afford
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12
Q

conspicuous consumption good

A
  • products consumed for their snob appeal
  • may violate theory of maximization bc snobs would still buy at a lower price as long as people thought they paid a lot
  • this means that its unlikely that market is positively sloped
  • lower income consumers could buy inexpensive diamonds
  • behaviour would offset snobs
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13
Q

prospect theory

A
  • people are loss averse
  • people experience diminishing MU for gains and diminishing disutility for losses
  • people judge relative to status quo
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