Chapter 6 Flashcards
Stakeholders can be internal or external state some:
Internal: employees shareholders management team External: suppliers customers creditors local community government (local or national)
Stakeholder expectations ‘win-lose’ situation
one stakeholder wins while one looses.
Stakeholder expectations ‘win-win’ situation
all stakeholders ultimately win
Stakeholder mapping
y= stakeholder interest x= stakeholder power
managers high y and x
What is Corporate social responsibilty
it is the commitment made by a business to contribute to the environment and community
Different ways CSR can be done
Reducing waste pollution
Contributing to educational and social programs
Improving the quality of life of the workforce and their families
Earning adequate returns on employed resources
Co-operating with suppliers to improve their ecological and social commitment.
CSR should lead to
more efficient use of resources
positive publicity
increased interest by potential stakeholders
Business need to manage a relationship with its stakeholder (internal or external)using a combination of;
Communication(transfer of information between people) and
consultation(Talking to interested parties to explain developments and issues)
Communication process
- The sender
- Message
- Medium
- Recevier
- Feedback
When will internal consultations occur?
Internal consultations will happen when a major change is occurring.
What deos the stakeholder concept allow
The stakeholder concept allows businesses to take into consideration the views of internal and external groups to improve their business.